Business Development and Area Sales Managers - a question...

North London and Herts
c.£34,000 base, negotiable dependent on experience
01 Sep 2017
01 Oct 2017
Business Sector
Food & Drink
Full Time
Contract Type

...Do you remember when coffee was crap? I do. Heaping a teaspoon of dry, frozen granules into a mug and tipping the contents of a kettle onto them. It was the only way.

But hey, this isn't about me...

​We had heard of this thing, this 'coffee bean' but it was for others, the exotic, those more mystical, more advanced than us. They had beans, plucked from cherries, ground into powder through which water percolated and bubbled, taking on elements of the sacred source. We had flinty granules, processed and spat from the gears of machines into glass jars and direct to the supermarket shelves where we would take them home, knowing that the highlight of the purchase would be the satisfying 'pop' as we burst the foil seal with the edge of our spoon...

​It was a bitter experience, akin to drinking tar, but it was all we had...

Oh, I'm off again...

And then something happened, these places began appearing out of the rubble, furnished with reclaimed pallets and shiny, futuristic behemoths atop industrial looking bars dispensing a liquid that, while recognisible to our eyes as coffee, to our tongues was liquid gold. Exotic names, uncomfortable chairs, delicious muffins...


Consumers had evolved; they want their lattes, flat whites, cappuccinos, single espressos, double espresso, skinny mochaccino etc etc... coffee has moved from the specialty bars to Hotels, Restaurants, Cafes. Even petrol stations now serve a product light years away from the bilge we used to buy.

Fancy a piece of the action?

We are looking for individuals with experience of working the HoReCa and foodservice channels within North London and Hertfordshire.

​Managing your own customers for one of the leading independent beverage solutions providers into foodservice in the UK, you will have a demonstrable level of consistent high achievement within Field Sales.

You don't have to have sold coffee but you do need a passion for it.

​You will be tasked with penetrating hotels, contract catering organisations, educational institutions and other end user customers with beverage solutions. You will be forging relationships at a senior level as well as managing an existing portfolio of National and Key accounts.

The successful candidate must have a proven track record in either HORECA / Food Wholesale or Vending / Beverage Dispensing sales. You'll be generating new business as well as managing existing accounts so demonstrable experience across the full sales cycle is required.

​This is a role for people who love to sell. Your experience of hitting sales targets is a demonstrable output of your ability in managing HoReCa accounts to build relationships and deliver first class customer service.

​Sound Like You? 

​Great. In return for your skills, you will receive an excellent package of remuneration and benefits, realistic and achievable targets coupled with uncapped commission and the opportunity to be a part of a successful company which continues to generate significant year on year revenue growth, in one of the growth sectors with food and beverage.

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