Trade Marketing Manager – Garden & Leisure/Housewares

Trade Marketing Manager – Garden & Leisure/Housewares

Office Based – Staffordshire

Competitive Salary + Additional Benefits

My client are a market leader and global business within the Garden & Leisure industry. They are known for their innovative Garden tools with a cross over to high end houseware products. They have massive presence in retailers such as Garden Centres, Builders Merchants, National DIY Retailers and Wholesalers. With a turnover of over £1b they are a financially stable and have a massive scope for progression opportunities.

Due to a re structure my client are looking for a Trade Marketing Manager to help deliver category and brand objectives to their Garden, Kitchen and Outdoor categories. Key responsibilities include the management and implementation of local trade marketing campaigns, budget management, management of media and PR agencies and utilisation of marketing intelligence, whilst ensuring brand and category objectives are met. The role comes with a strong reliance on collaboration across key functions within the business.

Responsibilities:

• Own and lead the delivery of category and brand objectives in relevant channels and customers
• Execute campaigns through the coordination and management of media and PR agencies, 4P execution plans, POS creation, and sales tools
• Collaborate with the sales team to turn “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to customers
• Collaborate with market intelligence resource to read and report results of activities and provide recommendations and forecasts
• Support the sales team through EPOS management and analysis
• Represent the company at trade functions and customer visits and provide follow up on all action needed and new account enquiries

Essential experience:

• University degree in marketing or comparable, Masters and or any other further qualification in marketing / trade marketing is appreciated
• Previous experience/background in Sales is highly regarded, but not essential
• Experience in working in a matrix organization
• Knowledge of marketing and trade marketing activities, tools and techniques
• Knowledge of category management and assortment
• Knowledge of channels such as Grocery, DIY, Outdoor, Department Store is desirable