Brand Manager / Senior Brand Manager - Tea
Brand Manager / Senior Brand Manager - Tea
Are you a passionate Brand Manager working in an FMCG environment with aspirations to work in an international marketing role for a purposeful, sustainable and growing ethical brand? Do you want to have the freedom to be creative and make a real visible difference in a dynamic marketing team?
Based in our Bristol office our Brand Manager / Senior Brand Manager role comes with a competitive salary and a bonus, alongside a benefits package designed to nurture your wellbeing and personal development.
About Pukka Herbs
Pukka Herbs create delicious organic herbal teas and incredible health supplements that take people on a journey of discovery to a healthier, happier life, benefiting people, plants and the planet. Pukka Herbs began 15 years ago and is the fastest growing herbal tea company and the 6th fastest growing grocery brand in the UK.
Over a million cups of Pukka tea are drunk every day and Pukka’s teas and supplements are sold in over 40 countries across the globe. We are experiencing explosive growth as millions more consumers enjoy our range of delicious teas and incredible supplements. To support this growth and our exciting 5-year plan, we are looking for a Brand Manager / Senior Brand Manager to join our Tea Marketing team.
About the Brand Manager role
Our Brand teams have one of the most exciting jobs in Pukka – they’re our global brand champions - and this role is pivotal in making our tea portfolio a success in the UK and internationally. Because we’re Pukka you’ll be expected to keep ahead of the competition. We’re seen as leaders in our field of herbal expertise and create ground-breaking marketing activity that retains our position as one of the smartest, most beautiful and yet authentic brands in the world.
We are a small but growing team which means you’ll be given freedom to make a real difference, flex your creativity and work with a brand that champions the environment and sustainability. You’ll work with our internal communications team and external media agencies to deliver fully integrated marketing communications which deliver our key messages in a Pukka way.
Acting as the lead contact for key global markets, you’ll work with countries such as France and Australia to develop country marketing and activity plans, supporting their delivery to achieve market growth. You’ll manage key global partnerships and activity plans which enable us to achieve key marketing and sustainability objectives.
Consolidating information from consumer, shopper, competitor and market data, you’ll apply these insights to develop differentiated and engaging activity and plans. You’ll input to brand strategies to enable more people to discover and start a relationship with Pukka as well as monitor key measures allowing us to evaluate and optimise ROI.
You’ll inspire others through your passion, enthusiasm and ambition, and demonstrate your drive and energetic approach with a deep desire to make a difference by working for one of the most ethical, sustainable businesses in the world.
You’ll have a degree-level qualification gained in Marketing or a Business-related subject and substantial brand marketing experience gained within an FMCG business, ideally in food and drink, lifestyle or health industries. Extensive knowledge of core marketing communications within well-established brands is pivotal. A proven record in building and developing marketing communications for ‘beacon’ brand, using the full range of communications channels and platforms is required.
You’ll thrive in a fast-paced entrepreneurial environment and enjoy new challenges. Agile, efficient and highly organised you’ll be able to handle a multitude of projects and tasks and be able to blend creativity and commercial acumen. You’ll have an investigative, inquiring and analytical mind, able to mine information and data to quickly draw insightful conclusions.
You’ll have solid experience of developing, managing and executing brand plans and launching new products using integrated campaigns (in-store, digital, experiential, social and PR). Experience of managing budgets is essential and experience of product management, where you have managed portfolios and innovation, is beneficial.
How to apply
If you’re intrigued and excited by what you’ve read so far, let’s see if you have what it takes to thrive at Pukka. To apply for this role please attach your CV and your answers to the four questions below that form an essential part of our application process.
Who are you?
How do you relate to others?
Heart or head?
Describe your energy
Closing date – 14th August 2017