National Account Manager

Tamworth, Staffordshire
Up to £38ka PA base, plus commission, plus bonus, compnay car, pensions, lap top etc
18 Jul 2017
18 Aug 2017
Business Sector
Non Food & Drink
Full Time
Contract Type

Job description


Responsible for the management of the mass business for the ASDA, Amazon, Waitrose, CO-OP, Day Lewis accounts.

Key Responsibility

Promotional Planning

  • Responsible for building annual business plans for brands, translating the National plan into customer specific requirements
  • Reporting the business plan via a National Account Brief with the appropriate detail and maintaining this accurately and up to date at all times
  • Working closely with key store management to develop plans at store level
  • Developing customer specific marketing activities with Brand Managers in support of major brands activities
  • Controlling & monitoring promotional trade funds in line with budget, so as to secure planned new net sales
  • Controlling & monitoring of point of sale material
  • Completing pre & post promotion profitability assessment
  • Submitting promotion proposals to relevant account contacts in an accurate and timely manner
  • Liaising with marketing & POS department to ensure appropriate POS/ display is developed to support promotion activity
  • Auditing customer stores to ensure agreed activities take place and are implemented and agreed and paid for


  • Ensuring all invoices/ Debit notes for activities associated with your customers are signed and approved by yourself/ Sales Controller/ Sales Director within 7 working days of receipt
  • Working with customer services team to promptly resolve and any outstanding queries that may be delaying payment from customer over and above their agreed payment terms
  • Assisting where possible and relevant to improve payment terms for your customers


  • Agreeing price increases with your customers
  • Negotiating pricing for new products or ranges that are listed
  • Submitting necessary pricing notification/ administration to customers (new line forms) in an accurate and timely manner

    Sales Forcasting

  • Updating sales forecasts monthly into essbase to reflect:
  • Changes in retail sales performance
  • New listings/ discontinuations
  • Promotion changes
  • Changes in distribution
  • For all forecasts, where EPOS data is available from customers, this should be used to build forecasts
  • Monitoring stock levels with retailers on a regular basis

    Category/ Competitor Information

  • Taking photographs in store of relevant/ major activities
  • Securing where possible, epos data from customers on a weekly basis and report to business in a relevant format
  • Understanding and utilising market data to fully understand our categories and gain competitive advantage in negotiations for additional space and distribution
  • Securing plannograms for your customer's fictures at each review and analysis


  • Presenting to customer's new product launches or existing ranges appropriate for listing and in line with company account sepcific objectives

    Annual Planning Process

  • Completing and compiling an annual customer strategy document to drive sales growth with your customers
  • Implementing a joint (strategic) business plan with your customer where possible with agreed annual business targets and action plan towards achievement of this
  • Contributing information for your customers (promotion plan, sales forecasts, trade funds requirements) to the Sales Controller to allow compilation of total sales plan for the year ahead
  • Working closely with Area Managers to insure implementation of the National Account Plan, this should involve a field visits accompanying an Area manager on a regular basis

    Desired Skills and Experience

  • Account Management experience and a passion for the Health and Beauty sector
  • Communicates effectively, delivering impactful presentations and is able to negotiate and influence
  • Shows a strong sense of individual accountability and able to work with autonomy
  • Excellent written and verbal communication skills and can manage cross functional relationships
  • Proficient Excel, numeracy and analytical skils with strong attention to detail
  • Is a change champion and pioneers new ideas and approaches
  • Committed to deliver results and goes after the stretch target
  • Demonstrates a sense of urgency and knows when to act and when to wait
  • Has a flexible approach and adapts to challenges and changing priorities as needed
  • Organises own work and that of others, taking responsibility for the quality of all deliverables
  • Strong team player and collaborates easily with others, willing to help and learn from others and shares relevant information with the team
  • Focuses on the needs of the customer
  • Commercially aware with experience in P&L management, budget planning, and customer management
  • Embraces and accelerates change, thinking outside the box and bringing fresh ideas, in a fast paced environment
  • Makes fast decisions balancing intuition and facts

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