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Head of Marketing

Employer
Nigel Wright Recruitment
Location
North East
Salary
£70000 Per Annum Competitive
Closing date
1 Aug 2017

View more

Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Marketing

Job Details

Company
ZyroFisher is a leading distributor of parts, accessories and clothing to the UK&I Cycling market. Representing over 60 of the coolest and most iconic brands including Alpinestars, Bell, Bont, Camelbak, Cateye, Giro, LOOK, Santini, Selle Italia, SRAM, TACX and Zipp they also design and develop the leading cycling apparel brand Altura. As experts in multi brand distribution, ZyroFisher provides market expertise and improved efficiency within the value chain to benefit brands, customers and consumers.

Based in their Darlington Headquarters ZyroFisher are now looking to appoint a Head of Marketing to continue delivering market leading go to market activations for their brands in the market.

Main duties and responsibilities:
Reporting directly to the Commercial Director, The Head of Marketing is responsible for the effective day to day management of the Group’s Marketing Team within the UK and ROI markets. The purpose of the role is to plan and implement industry leading and commercially effective consumer and trade marketing activities, ensuring that the Company’s brands and products are in demand in the market, enabling the company to meet its growth and profitability targets. You will be a positive contributor to the executive management of the company.

• Plan and implement marketing strategy both to the trade and consumers, including both on / off-line communication, PR, events, sponsorship and all consumer and trade marketing materials.
• Day to day supervisory management and interface with the Group’s Marketing Team,
• Work closely with both sales and brand management to implement strategic go to market plans. Work with these departments to ensure that marketing and sales campaigns are aligned and co-ordinated.
• Plan and manage marketing resources according to agreed budgets and ensure seasonal calendars are adhered to
• Select, brief and manage external agencies and resources.
• Maintain and develop corporate image and reputation, and protect and develop the company`s brands via suitable PR activities and intellectual property management.
• Implementing and managing the strategic marketing direction of the individual brands in the Group portfolio by gathering as well as analysing market, consumer and competitor information to gain strong, differentiated insights and commercial advantages for the Group.
• Manage the financial reporting for each brands marketing budget, ensuring brand marketing decisions and strategy are made in the correct context of each brands P&L and rolling marketing strategy.
• Maintain, develop and enhance the relationships between marketing and the brands, communicating regularly with the relevant suppliers

Person Description

• Candidates should have demonstrable leadership experience in a fast-paced Consumer Marketing environment.
• Experience in developing, delivering and managing brand and retail marketing strategies
• People management experience and the ability to mentor and develop teams
• Proven leadership in a fast paced, multi-dimensional environments ideally with multi-channel or multi-brands
• Need to be interested in sports and be able to demonstrate a passion of sports in general
• The role will be based permanently in Darlington Headquarters

Company

Nigel Wright is a leading pan-European recruitment consultancy, with a specialist division dedicated to recruiting for the FMCG marketplace. We recruit for both manufacturing and sales and marketing positions, ranging from graduate to board level positions. Our consultants are experienced industry professionals, who have worked in manufacturing environments and commercial positions in the food and drink industry. This experience, coupled with our recruitment expertise ensures that we are well placed to offer candidates and clients insightful, relevant advice.

Company info
Website
Telephone
0191 222 0770 or 020 7405 3921
Location
Lloyds Court, 78 Grey Street, Newcastle
25 Southampton Buildings, London
Newcastle and London
NE1 6AF, WC2A 1AL
GB

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