Marketing Manager - Brand and Category

Marketing Manager role covering Brand, Product and Category Management where the successful candidate with use market knowledge and analysis to drive marketing activities for this growing business - offices in Kent, Essex & South Wales with Homebase too!



The Company are a Kent based manufacture of both juices & smoothies. Who pride themselves on only putting the best stuff into their drinks! With this passion for high quality ingredients, this company is entering the next phase of its ongoing growth.


Marketing Manager - Brand and Category



Marketing Manager will work in a new and exciting role helping develop and execute category and marketing strategy for this company's brand - helping drive new initiatives and managing general B2B marketing projects.



Key Accountabilities:

• Responsible for a portfolio of products with huge growth potential.
• Lead marketing products for existing and new products & brands.
• Work on NPD launches
• Work across trade and consumer - from data analysis, category trends & shopper insight.
• Annual planning process.
• Developing ads & promotional activities.
• Sales presentations.
• Work closely with the NPD department & commercial team to deliver both own label & branded sales strategies.
• Communicate marketing objectives to the wider business.
  
  

*The role can be based at the Company's offices in Kent or Home based with a requirement for regular visits to our offices at 3 other separate sites*



The Candidate



You will have a strong Marketing background with experience of Brand/Product/Category Marketing Manager or you may be a talented Marketing Executive looking for a step up in their career.



Key Requirements for the role:

• Proven experience in using Nielson and/or IRI along with other sources of data & insight.
• Experience of working in a category focussed role with good data analysis skills.
• Comfortable with conducting range reviews, making recommendations and new product launches.
• Experience managing all key elements of the marketing mix.

As well as a natural entrepreneur, you will have well-developed planning, project management and multi-tasking skills, combined with a 'can do' attitude and the tenacity to work in a lively but often hectic environment.