Trade Marketing Executive

Trade Marketing Executive

Old Windsor Base

Competitive salary plus nice bonus and benefits package

Perfetti Van Melle UK manufactures, sells and markets, Chupa Chups, Fruittella, Mentos and Smint in the UK Market, bringing a smile to everyone, everywhere!
 
Working as part of the Trade Marketing team, this role is key to pulling insights in order to work on projects for retailers to understand how purchasing behaviour can be influenced 
 
The successful candidate will also need to demonstrate strong organisational, have a flexible attitude to their work and more importantly have a curious mind.

Previous experience is essential.

Main Tasks:

• Support, and where appropriate, lead Sales and Marketing departments in the areas of business information, category management, channel visibility materials and trade presentations;
• Initiate and manage category management projects within set retailers;
• Work on key strategic projects with retailers, aiming to influence purchasing behaviour, drive in-store activity for the brand portfolio, and support the sales effort in the creation and implementation of innovative and effective trade support activities.
• Identify and monitor competitors, researching market conditions to ensure PVM remain relevant, focussed and aware of wider business issues.
• Perform ad hoc analyses, shopper research projects and trade communications
• Manage trade press communications through retained agency to help PVM gain greater share of voice in key focus areas

Skills Needed:

• Previous experience in coordinating and managing trade related activities with marketing and sales, supporting category development, NPD launches, delivering tools and presentation materials for customer meetings;
• Experience in analysing market data, building insights, and utilising data systems, preferably IRI, Kantar and EPOS systems
• Ability to demonstrate creativity in delivering shop-floor activities (e.g. promotions and POS) to add value in line with brand objectives
• Ability to display initiative and interpersonal skills, and able to work with cross-functional groups across multiple levels of the organization to deliver results;
• Experience in agency management, project management and brief writing
• Experience in clearly articulating marketing strategies and goals to the sales organization to influence sales tactics and strategies;
• High level of personal organisation

But don’t take it from us – here is what other PVM employees have to say: “When I first came to Perfetti, I was surprised to find a family-like culture of fun, happy, and welcoming people.”  “I am given a great deal of independence in my daily work and I know I can rely on my manager and teammates for expertise, advise, and inspiration.”