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Shopper Marketing Activation Manager

Employer
Treasury Wine Estates EMEA
Location
Twickenham, London (Greater)
Salary
Competitive salary and great benefits such as private medical, 25 days holiday, wine allowance
Closing date
13 Jul 2017

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Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Customer Services, Marketing, Retail Management, Sales

Job Details

We have a unique opportunity within our stellar Shopper Marketing team for a Shopper Activation Manager, with the aim to interrupt and inspire shoppers to select our brands in a very exciting yet competitive category. We are looking for a creative, organised, expert communicator and collaborator to be our next Shopper Activation Manager.  You will be joining close knit Twickenham based Marketing and Sales teams.

You will instantly recognise our brands including Penfolds, Wolf Blass, Lindemans and our newest brand, Blossom Hill.  At Treasury Wine Estates (TWE) we are uniquely positioned as a global leader in wine, with an enviable corporate culture, a passion for our products and desire to succeed.

What will you do as Shopper Activation Manager? 

  • Create and deliver great activation plans for our key convenience and impulse customers and drive initiatives that improve our in store Point of Purchase, driving sales.
  • Using shopper and category information and insight to provide our convenience sales team with world class tools to grow the category and TWE’s share of the category
  • Execute the short, medium & long-term Shopper Marketing priorities based on customer, shopper and market insights to develop commercial arguments, customer propositions & ‘in store visibility tools’ that enable TWE to Brilliantly Execute and win at the POP (Point of Purchase).
  • Work closely with sales team & customers to develop effective communication & sales driving initiatives at moment of choice for retailers and shoppers
  • Work effectively with Sales and marketing to ensure the commercial aspects of brand plans are commercially grounded & viable and “come to life” from our customer perspective.
  • Manage budget investment & ensure effective evaluation from an ROI perspective to drive effective decision making

To be the Shopper Activation Manager you will have:

  • Degree level education preferred
  • Previous experience working in a brand/customer marketing environment
  • Understanding of main marketing principles
  • Experience working within a fast moving environment
  • Experience of the convenience channel helpful
  • Computer proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook

This is an excellent time to join Treasury Wine Estates, offering a competitive salary and great benefits such as private medical, 25 days holiday, pension scheme, travel insurance, childcare vouchers, season ticket loan, wine allowance, learning and development and much more. We aim to be the world’s most celebrated wine company and we invite you to apply online today to join us on our journey.

In line with the Immigration, Nationality and Asylum Act, all applicants will be expected to provide proof of eligibility to work in the UK if invited to interview.

Treasury Wine Estates recognises the benefits of a diverse workforce and we therefore welcome applications from all backgrounds and all sections of the community.

Company

Treasury Wine Estates (TWE) is a unique global wine company with a rich heritage and leading international portfolio of new world wines. From the establishment of Australia’s Penfolds in the mid 1840s to the 1876 founding of Beringer Vineyards, a winemaking legacy has been created. Our passion for wine is reflected in some of the world’s most recognised and awarded wine brands, including: Penfolds, Stags’ Leap, Etude, Pepperjack, Wynns Coonawarra Estate, Wolf Blass, Beringer, Chateau St Jean, Matua, Castello di Gabbiano, Lindeman’s, Rosemount, Yellowglen and many more. With 11,000 hectares of vineyards, sales of 30 million cases of wine annually, and revenues of about AU$1.7 billion, TWE employs more than 3,000 winemakers, viticulturists, sales, distribution and support staff across 16 countries, with the Company’s brands sold in more than 70 countries around the world.

See more at: http://www.tweglobal.com

Company info
Website
Location
Regal House
Twickenham
Middlesex
TW1 3QS
GB

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