Trade Marketing Manager - Food Sector
Challenging opportunity for a really capable General Marketing Manager to set up a new Trade Marketing Team within a food business who supply speciality food to manufactures and Food Service businesses. The role reports to the Group Commercial Director.
OUR CLIENT is a highly successful food business who have a fantastic range of food ingredients sourced from around the world and distributed throughout the UK and Europe.
THE ROLE is for a Trade Marketing Manager, with responsibility for setting up a new team and delivering effective marketing collateral to support the sales teams and will report into the Group Commercial Director.
Key aspects of the role include:
·Develop a 12 months Trade Marketing Plan
·Secure supplier funded advertising
·Driver Trade Marketing Projects bring Sales, Supply Chain and Marketing Teams together to deliver sales promotions
·Development of marketing tools such as Monthly Flyers, Market Brochures and Sales Aids
·Match Hard Copy and Digital Collateral
·Create and Launch Successful Sales Campaigns
·Monitor success of campaigns
·Promote new product launches
·Produce product catalogues and brochures
·Attend trade shows and manage exhibition stands etc.
·Manage sales force information requests
·Drive Website updates
THE IDEAL CANDIDATE will have a strong Trade Marketing & Business to Business marketing background with the ability to constantly deliver new ideas, marketing materials, promotions etc.
You will need:
·Experience of Trade Marketing in the Food Distribution Channel - likely to have worked for a major player such as 3663/Bidvest, Brakes or Blakemore etc
·Commercial decision making capabilities based on both Product Fit and commerciality of the product.
·Strong presentation and negotiation skills
·Self motivation, tenacious, persistence, aggression and the ability to influence and negotiate with both client and internal departments.
·Proven marketing track record and a business degree, ideally in marketing & ideally you will have a CIM Diploma
If this job is of interest and you would like to investigate this further, apply TODAY!!!