Brand Manager

Recruiter
Location
London City Centre
Salary
Competitive base salary plus package
Posted
19 May 2017
Closes
19 Jun 2017
Function
Marketing, Sales
Business Sector
Food & Drink
Hours
Full Time
Contract Type
Permanent

Heineken - Kevin

Brand Manager - Maltsmiths and Caledonian Brewing Co
Location: London City Centre
Salary: Competitive base salary plus package

PRIDE IN WHO WE ARE, PASSION FOR WHAT WE DO

At HEINEKEN we're proud to be the UK's leading cider, beer and pub business. Our unrivalled portfolio of brands includes Lagunitas, Old Mout, Three Hop and Blind Pig. And, with 1200 pubs, we're one of the UK's leading leased pub businesses.

We are genuine beer lovers. With the resurgent interest in different beer styles and tastes, our consumers have asked us to place a larger focus on so called ‘craft beers' – a request we have been delighted to positively respond to.

If you are passionate marketer and craft beer lover, then this might just be the most exciting role you'll be offered. Ever. Fact.

The Role

The craft beer movement has taken the world by storm and changed the rules for all brewers – particularly the larger ones. As the UK's biggest brewer we love the fact that people are engaged in and debating beer styles, tastes and flavours once again, and recognise the massive opportunity this presents for our customers and ourselves. This is an exciting opportunity to play your part in our beer revolution.

Reporting to the Senior Brand Manager on Maltsmiths Brewing and Caledonian Brewing Co., this role has two distinct and different areas of responsibility.

You will be responsible for helping shape a 3-year share growth plan on our 2 new beer brands, building compelling consumer and customer stories to ensure our brands become highly visible in a constantly changing environment.

Working with a cross functional team, you will be responsible for delivering the marketing annual plan, brilliantly executing all elements of the plan to ensure our brands are consistent across all touch points.

This is a great role for an experienced brand manager looking to develop and demonstrate his or her experience in building exciting consumer and customer centric marketing plans. It's a super exciting role that'll fast track your development, with the support of a passionate team of beer marketers.

If you want to know how passionate we are then watch this video to hear what Kevin has to say about his role at the Caledonian Brewery – it's not hard to ‘sell' this type of passion.

 

What are we looking for?

- Evidence of building consumer brands and delivering solid financial results within a consumer and product-focused organisation
- Strong trade understanding of both the on and the off-trade with a proven track record for influencing key stakeholders in both areas
- A passion and energy for the ‘craft beer scene' that matches our own

Next Steps

If this sounds like a journey you'd like to join, we'd love to hear from you.

Please include a covering letter telling us why you can't wait to get your hands on THIS role, and why for you it's not just any old role…

Closing date: 1st June 2017