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Brand Manager - Juice

Employer
PepsiCo
Location
Reading, Berkshire
Salary
Competitive
Closing date
23 May 2017

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Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Marketing

Job Details

Join a Brand Powerhouse!

With over 20 global megabrands, PepsiCo have a well-earned reputation for Brand Marketing expertise. Now you have the opportunity to join our team and develop your career among the best Marketeers in the UK. PepsiCo has made a commitment to transforming our brands so that "everyday tastes better" - and we have a commitment to invest in our people too. Whatever your career aspirations, PepsiCo can provide you with a world of opportunities - Your Journey - Your Way; stretching opportunities to enable potential and deliver fantastic results!

We are looking for an agile, results focused, creative-thinking Brand Manager to join the juices marketing team to help us drive and deliver our exciting agenda for 2017/18.

Job Requirements:

  • UK brand management lead for 2 of PepsiCo's multi-million pound juice brands
  • Champion UK market needs amongst European business with regards to NPD and communications
  • Review European NPD pipeline to select most appropriate launches for UK market
  • Develop and manage outstanding annual operating plan (AOP) for the brands within UK market
  • Work closely with cross-functional teams to assess commercial viability of initiatives and manage critical project timelines
  • Develop and manage local 360 marketing activations
  • Manage annual brand marketing budget
  • Manage agency partners (media buying, digital, PR, experiential)
  • Inspire UK cross-functional business to back launches and campaign activations
  • Work closely with shopper marketing team to ensure consistency of brand in the retail environment
  • Proactively seek external best-practice and bring into the businessManagement, coaching and development of 1 direct report

Key Skills and Experience:

  • Leading edge FMCG marketing experience gained in blue-chip environment
  • Demonstrated capability of delivering TTL campaigns including digital, social media, ATL, PR and BTL
  • Financial literacy and acumen, and demonstration of working well with cross functional teams to drive brand agendas
  • Tenacious executor with a proven track record of delivering significant levels of growth
  • Strong communication and presentation skills to be able to distil complex data and project plans into clear actionable recommendations for senior management
  • Excellent relationship building, listening and influencing skills, actively seeking and understanding inputs of others to gain broad alignment to ideas
  • Experienced at influencing senior management
  • Ability to get going quickly - entrepreneurial spirit, & a drive for results
  • Experience in managing and developing others

Company

PepsiCo UK is home to some of the world's most loved food and drink products. Making every day favourites like Walkers, Quaker, Doritos, Pipers and Monster Munch, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. The company generated $91 billion in net revenue in 2023. In the UK we pride ourselves on being a great place to work and in 2023 have been awarded the Times Top 50 Employers for Gender Equality (formerly Times Top 50 Employers for Women) for the 18th year in a row and Top Employer for the 12th year in a row. 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com 

 

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