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Regional Marketing Manager

Employer
Nigel Wright Recruitment
Location
London
Salary
Competitive Base and Package
Closing date
25 May 2017

View more

Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Marketing

Job Details

Nigel Wright is pleased to have partnered with Stokke in assisting with their search for a Regional Marketing Manager. Stokke was founded in Ålesund, on the west coast of Norway, in 1932 and is today a leading international design led consumer business. Focused on producing a range of premium children´s furniture and equipment which is made in the best interest of the child and with timeless designs which never go out of style. After securing a significant investment in 2014, the organisation is driving growth, product development and opening flagships stores around the world, offering a truly international working environment.

Why join Stokke?

  • Be a part of a company that create smart and sustainable premium products, that through bonding between child and parent stimulate the child’s development 
  • Stokke offers the right person great career opportunities within the organisation 
  • Work with passionate, smart and focused colleagues across the world
  • Stokke is an advocate for ethical trade practices and ensures that our business connections take part in a joint responsibility
  • If you want to commit to create high quality products, designed for children and generations to come, we want you to be part of the team!

Stokke are searching for a REGIONAL MARKETING MANAGER, responsible for UK, Ireland & Netherlands to develop growth strategies, country marketing plans and actions/executions to drive growth based on the marketing calendar and in accordance with the global marketing strategy. This job requires strong cooperation with area sales managers, online marketing & e-commerce, flagship stores, retail marketing, headquarter functions and external agencies. The UK, Ireland and Netherlands markets have been identified as key growth markets for the Stokke business, offering a rare opportunity to be a key part of the brands exciting journey.

Main Responsibilities

  • Leadership in ongoing business development and amendment of the marketing activity plans for UK, Ireland and Netherlands with close collaboration with local Sales team.
  • Planning of marketing plans and actions to grow brand awareness, consumer engagement and sales across the markets. 
  • Driving Stokke brand value up via building relationships with key influencers, creating on-line word-of-mouth and by implementing the PR strategy, social media activities – in key markets through the local PR agencies/freelancers
  • Developing effective media spending, focused on digital, in cooperation with the Online marketing team
  • Measurement effect of implemented activities and taking initiatives to increase effectiveness of marketing investments
  • Collecting market and competitors’ insights and analysing (sales) results as argumentation for decision making
  • Ensuring best practice sharing of marketing initiatives across all markets
  • Organisation end consumer fairs and consumer events
  • Proposing, developing and implementing key account specific activities, in strong cooperation with Retail marketing and Sales teams
  • Responsibility for the marketing budget: Establishing budget proposals related to the country and on-going tracking and reporting

 Reporting

  • Reports directly to Global Markets Marketing Director (GMMD)
  • Keeps GMMD updated on key insights, plans and results for marketing activities in the applicable countries
  • Keeps the Regional Sales teams informed about the planning and progress of marketing activities in their respective countries
  • This role does not have direct report but a large influenced network - franchise marketing, Commercial teams, on-line marketing, retail marketing etc... (+15 people) with potential one (dotted-line) reporting to this role in future

 Qualifications

  • At least 7 years of consumer marketing experience within global/international brand context (premium consumer brand is preferable), including specific experience in the development and execution of consumer strategies and programs.
  • Profound knowledge of marketing mix including online, PR, retail landscape and UK market (Netherlands market knowledge is a plus)
  • Skilled in developing marketing plans
  • Results oriented, purpose driven and self-motivated
  • Creative thinker, strong in analytical thinking, able to set right priorities in a complex region
  • Strong leader, team player and conflict mediator across different company departments
  • Hard working and dedicated. Ready to accept a dynamic and fast changing structure based on team performance and company needs.
  • Fluent in English in oral and written communication.

The position is predominately home based with regular travel into Central London, Netherlands and head office in Germany.
 
 

Company

Nigel Wright is a leading pan-European recruitment consultancy, with a specialist division dedicated to recruiting for the FMCG marketplace. We recruit for both manufacturing and sales and marketing positions, ranging from graduate to board level positions. Our consultants are experienced industry professionals, who have worked in manufacturing environments and commercial positions in the food and drink industry. This experience, coupled with our recruitment expertise ensures that we are well placed to offer candidates and clients insightful, relevant advice.

Company info
Website
Telephone
0191 222 0770 or 020 7405 3921
Location
Lloyds Court, 78 Grey Street, Newcastle
25 Southampton Buildings, London
Newcastle and London
NE1 6AF, WC2A 1AL
GB

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