Brakes Group

Lead Generation Executive

11 Apr 2017
09 May 2017
Brakes Group
Business Sector
Food & Drink
Full Time
Contract Type
Lead Generation Executive - West
Location: Flexible
Reporting to: Director of Channel Marketing
Role Purpose
Quality lead generation is a critical part of our Business Development Manager’s success and ultimately that of the Independent Division. The Lead Generation Executive will support our Business Development Managers by delivering qualified leads for quality prospect customers who are interested in trading with Brakes direct to the BDM population.
Role Description.
  • Build an extensive knowledge and pipeline of prospective customers within the IdentifiedDivision to maximise our opportunities for growth
  • Proactively use online research, supplied lists or leads from within the business to generate the pipeline and keep it current, with a high level of conversion and both short and longer term opportunities
  • Research possible lead sources, build initial contact, interest in Brakes and appointments with the key decision maker
  • Manage and nurture the pipeline of longer term prospects
  • Navigate through foodservice businesses to create meaningful dialogues with the right people
  • Ensure that all documentation is accurate and any customer facing communications are professional
  • Deliver weekly and monthly reporting on all required activities
  • Develop an in-depth understanding of Brakes and the foodservice market to enable your conversations to be relevant and insightful
  • Proactively identify new business opportunities which can drive business growth
  • Support Sales Blitzes or targeted activity where relevant by focusing on specific areas to work as part of the Divisional Sales Team
  • Attend relevant team meetings in the Division or centrally
    Measurement of success will be based on:
  • Number of calls
  • Number of quality leads
  • Number of appointments
  • Divisional success at building A+ band customer base
  • Quality and professionalism of communication
Essential competencies, skills and experience
  • Outstanding phone-based selling skills (both cold calling and prospect development) with the ability to build rapport with ease
  • Previous sales experience within foodservice or a real ‘foodie’ who can relate to customers needs
  • An ability to pro-actively manage a broad pipeline of work
  • Able to work on your own initiative and as part of a team
  • Tenacious, resilient and confident person with strong negotiation skills
  • Professional, credible and comfortable building strong, working relationships with key stakeholders around the business and within customer accounts
  • Motivated by results, with a proven track record of meeting/beating targets you must thrive on a challenge and have a determination to succeed
  • Excellent literacy and communication skills phone and email
  • Microsoft Office skills - Word, Excel, Outlook
  • CRM software experience – eg, SAP C4C, or similar
  • Outstanding organisational capabilities to ensure work is well planned and structured
  • Attention to detail
  • Customer focused