Brakes Group

Regional Sales Manager

Home Based
16 Mar 2017
13 Apr 2017
Brakes Group
Business Sector
Food & Drink
Full Time
Contract Type
Come and join the number one food service company in the country
With a turnover of over £2.6bn, Brakes Group is a leading supplier to the foodservice industry in the UK, Ireland, France and Sweden. The group comprises a family of specialist businesses which are able to deliver everything the caterer needs, including their very successful own brand ranges developed specifically for chefs.
We are currently recruiting for a Regional Sales Manager to cover the North.
Role Purpose Statement
The RSM is a key member in the Divisional Senior Leadership Team whose collective role is to grow the Independent business in line with the Company 5 year plan.
Key Accountabilities & Responsibilities
  • To develop, lead, coach and motivate the Regional Field Sales Team.
  • To lead the drive for service improvement in their region, by developing a communication plan and helping the business to prioritise resources
  • To lead the development, review and delivery of the Regional Business Plan in order to achieve Regional targets, specifically:
    • Increase number of buying customers (NOBC)
    • Sales turnover in terms of Gross Profit (£ & %) & Net Margin (£ & %)
  • Deliver Company, Marketing and Business Strategies & Priorities
  • Effective deployment of budgeted Regional resources (people, equipment, costs)
  • To review regional activity and act as a catalyst for Regional solutions, focussing on Regional account ownership & Regional competitor activity
  • An ability to build great business relationships and influence at all levels​
Knowledge, Skills & Experience
  • COMMERCIAL - able to interpret the market and formulate a regional plan in line with Divisional Strategy to beat the competition, with full appreciation of the commercial and financial dynamics in the business, focusing on growth.
  • FUNCTIONAL - possesses the Sales Leadership capability to align and motivate a team of sales people to deliver a consistent and profitable sales performance.
  • RELATIONAL - is a brilliant communicator, able to role model how a Brakes person acts with colleagues and customers.
  • Experience man manager with ability to train and motivate with understanding of coaching and Performance Management- or shows great potential
  • GENERAL - builds great teams by inspiring, motivating and engaging commitment
  • Has knowledge of market and competitors
  • Has a broad understanding of their customers and their needs
  • IT literacy and analytics
  • Develops and executes successful sales strategy. Being strategic minded but equally tactical as appropriate.
  • Appropriate deployment of resources to meet the needs of all our customers - prioritizing those with most need versus risk
  • Creates, leads and motivates high performing teams
  • People and relationship focus to coach and develop people to their highest potential
  • Manages performance effectively
Company Values and Leadership Capabilities
  • Caring passionately for our customers
  • Doing the right thing
  • Working together as one team
  • Being the best we can be
Leadership Capabilities:
  • Inspiring people
  • Setting direction
  • Creating growth
  • Delighting customers
The Business
Employing over 10,000 people, the group supplies a diverse customer base, which includes, independent pubs, restaurants and hotels, schools, hospitals, contract caterers and well known national chains. Brakes Group has developed a clear customer focus and a strong understanding of the needs of the foodservice sector providing innovative products and services and is committed to improving both the environment and the communities it serves. Brakes Group operates as an equal opportunities employer and we welcome all applications regardless of gender, marital status, sexual orientation, pregnancy, race, colour, ethnic origin, nationality, religion or beliefs, disability, age, political opinions or trade union membership.