Customer Marketing Manager

+ Bonus + Car/Allowance
05 Apr 2012
03 May 2012
Business Sector
Non Food & Drink
Full Time
Contract Type

The Customer Marketing Manager at Reckitt Benckiser is responsible for driving sales and profit achievement in all categories within a specific retailer via the effective implementation of 4P's strategies in partnership with the National Account and Marketing teams.

Why this role is the one for you?

You want to be known for making positive changes to Category performance, through building strong partnerships with retailers & delivering excellent in store execution of initiatives to maximise category growth.

You have a passion for achievement; strong influencing skills, integrity and drive with a strong desire to make things happen.

Responsibilities/AccountabilitiesInputs into customer 4P (Product, Presence, Pricing, Promotion) strategy & drives the execution plans of in conjunction with national account teams, and applies Category success models for 4P within retailer

Works with customer and national account teams to execute agreed local success models into store  

Responsible for specific retailers to lead category management projects and optimise range and merchandising 

Translate consumer and customer understanding into leading category insights and strategies

Presenting Category strategies/ vision and 4P strategy to our customers

Be the customer knowledge expert for the account portfolio

Establishing collaborative partnerships with key accounts separate from the sales team

Continuous analysis of the customer's position, works together with the Key Account Manager to recommend in store actions aimed at strengthening Reckitt Benckiser's position in the category