Deeside Cereals is a proud manufacturer of private label breakfast cereals and bars, predominantly for the UK and Ireland retail trade, employing over 175 people at our Head Office & production facility on Deeside Industrial Park near Chester.

Our vision for the business is that every household in the UK and Ireland enjoys a Deeside Cereals product everyday – even if they don’t know who we are – with consumers delighted that our cereals & bars taste better and offer better value than the major national brands.