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GTM Digital Manager: 9m Contract

Employer
PepsiCo
Location
Reading, Berkshire
Salary
Competitive
Closing date
26 Apr 2019

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Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Sales

Job Details

Away from Home (AFH) is the number 1 growth channel for the UK over the next 3-5yrs, with a strategy to unlock £70m of incremental Net Revenue. This is a very exciting time to be joining the team and we are looking for a Digital Manager to sit within our Go To Market (GtM) project team and join the incredible journey it's on.

This will be a key role within our transformation project team (GtM) as you will be responsible for Leading the design, development and execution of B2B electronic Marketing and eCommerce platforms targeting Pub/Café owners

This role is a 9 month contract and will put you in an excellent position to grow your network within AFH and the wider business, it could set you up for a career within Sales, E-Com/ Digital or Marketing.

Accountabilities:

  • Leading the execution of digital solutions to help to Win & Retain Independent Food Service Customers across the Away From Home Channel (Licensed & Cafes) across the top 10 Mega Cities.
  • Executing the Digital Long Term Vision to create an End to End Customer Lifecycle.
  • Implement solutions to drive Field Sales Team Effectiveness and Expand Reach to new customers and territories (Telesales, Lead Generation, Google Scraping, Database Management, Digital Marketing, eEducation Tools)
  • Leading the customer data integration to create a single customer view, across Field, Telesales & Digital Marketing.
  • In Depth understanding of the Field sales operation to understand current and future challenges, developing the on-going approach to drive efficiency.
  • Tracking against key KPIs and providing insight driven proposals to key stakeholders
  • Build reports to track performance of digital marketing campaigns
  • Managing third party supplier and agency relationships.
  • Communicating progress and updates with the Field Sales, GTM Transformation & Digital teams





  •  
  • What we are looking for:
  • Previously worked within Customer Relationship Management or Digital Marketing role
  • Agency Management
  • Intermediate Excel (Pivot tables & V look ups)
  • Worked in a Digital or Ecommerce environment (Preferred)
  • Worked within a Field Operation (Preferred)
  • Entrepreneurial Spirit
  • Solutions Mindset
  • Action Orientated
  • Customer Focused
  • Analytical Skills
  • Strong Communication Skills
  • We offer a competitive salary + bonus, onsite Gym, free Quakers Porridge and a flexible benefits package.

    #LI-UK

Company

PepsiCo UK is home to some of the world's most loved food and drink products. Making every day favourites like Walkers, Quaker, Doritos, Pipers and Monster Munch, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. The company generated $91 billion in net revenue in 2023. In the UK we pride ourselves on being a great place to work and in 2023 have been awarded the Times Top 50 Employers for Gender Equality (formerly Times Top 50 Employers for Women) for the 18th year in a row and Top Employer for the 12th year in a row. 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com 

 

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