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Head of Retention

Employer
Michael Page Sales
Location
England, Somerset, Bath
Salary
£45000 - £60000 per annum + Benefits
Closing date
4 Mar 2019

View more

Business Sector
Non Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Marketing

Job Details



This award-winning Pure Play Retailer is seeking a Head of Retention to develop and deliver customer retention communications plans and revenue targets on a global scale.

Client Details

Our client is a market-leading and award-winning Pure Play Retailer. From a Bath based Head Office, the business operates on a global scale; with 9 websites in different countries, and distribution centres worldwide, this organisation is showing no signs in stopping its vision to achieve global domination in its field.



Description

The Head of Retention will be responsible for developing and delivering the global retention marketing strategy and plans to achieve targets and increase customer lifetime value. Working closely with the Commercial Insights team, the successful candidate will use customer insight to improve global retention rates and deliver revenue targets, ultimately utilising this information to set effective KPIs and metrics.

The Head of Retention will own and lead the development of the organisation's Loyalty programme globally. Working across all departments to drive customer experience and engagement with the programme, the successful candidate will develop customer communications to increase awareness and interaction with the scheme. The successful candidate will lead this globally, and support in localisation, having created seamless and strong communications with international teams in the delivery of localised plans.

In addition, the Head of Retention will lead and deliver the global email strategy and plan, taking accountability of email targets, including accurate forecasting of email revenue and owning the relationship with the ESP. The successful candidate will seek to continuously improve email communications to optimise the customer journey.

The Head of Retention will also own the Subscriptions product and proposition, working cross functionally and with agencies, to develop integrated plans.

This is a team leadership role, and is office-based in Bath.

Profile

The successful candidate will:
  • Have worked in B2C
  • Ideally have worked in an Ecommerce environment
  • Have a track record in delivering Global CRM Marketing Strategy
  • Have a track record in developing and delivering CRM, Email Marketing and Loyalty Programmes
  • Have experience setting KPIs and Metrics in order to effectively track results
  • Have experience managing teams
  • Be creative
  • Be analytical
  • Be commercial
  • Have a track record in delivering forecast
  • Have a track record in operating cross functionally
  • Be willing to be office based, 5 days a week in Bath


Job Offer

£45,000 - £60,000 + Benefits

Company

Michael Page Sales UK is a leading professional recruitment consultancy covering permanent, interim and contract recruitment. We have UK wide coverage with ten offices located in London, Weybridge, Reading, Birmingham, Bristol, Leicester, St Albans, Manchester, Leeds and Glasgow. The core markets we serve are Consumer, Business Services, Media, IT/Telco, Financial Services, Healthcare and Technical Sales, with a dedicated person or team in each location specialising in each of these sectors. The clients we work with are as diverse as the candidates we represent; from Blue Chips to SMEs, and Sales Execs to Sales Directors. Our Consultants are typically from relevant sales backgrounds giving first hand experience of the roles we recruit for. We pride ourselves on delivering unrivalled service levels to our candidates and our clients, our track record of success over the past 20 years means we stand out.

Within our Consumer Sales Division we have consultants within each of the 10 offices who dedicate themselves to this sector and no other. Our specialist capability is demonstrated further as we focus on sub sectors such as food, drink, household, foodservice, consumer electronics, apparel, health & beauty, consumer healthcare, pet and sports. Some of our key clients include Colgate, Beiersdorf, Dr Oetker, Johnson & Johnson, Matthew Clark, PZ Cussons, Kellogg’s, 2 Sisters, Samsung, Seven Seas, Twinings, Unilever, Reckitt Benckiser, SC Johnson, Warburtons, InBev, Kettle Chips, Hallmark, Luxottica, McCain, Britvic, General Mills, and Molson Coors to name but a few!

Michael Page Sales UK is part of Michael Page International with operations in the UK, Continental Europe, Asia-Pacific and the Americas. As well as looking for high quality candidates for our clients, we are also always looking for top talent to work for us

Join in the discussion in our LinkedIn group Michael Page Sales - UK

 

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