Digital Marketing Manager

Digital Marketing Manager

WOULD YOU LIKE TO WORK FOR ONE OF THE LEADING DISTRIBUTORS OF WINES FROM AROUND THE WORLD? DO YOU HAVE STRONG DIGITAL MARKETING EXPERIENCE WITHIN THE FMCG MARKET? IF SO, READ ON….

As part of the continued growth, an opportunity has arisen for a Digital Marketing Manager, to join a fast growing, family orientated and genuinely fantastic company where you will be integral in their strategic approach to building a digital platform for the business.

The company 

With an impressive heritage, this company has quickly grown to become one of the principal UK based distributors & manufacturers of wines from across the globe! With a portfolio of over 1300 SKUs, they sell into wholesalers, restaurants and retailers both UK and Internationally! This role is an incredible opportunity for somebody to join an industry many dream of operating in. This organisation offers fantastic opportunities for career development whilst providing an environment consisting of on-site gyms, wine tasting rooms and an opportunity to complete in house qualifications!

Responsibilities

• The website will be the  immediate and ongoing priority, so we need you to be a real web expert – there will be a need to be constantly looking for ways to improve the usability, design, content and conversion of the company brand websites
• Set, define and execute digital strategy and roadmap for the business
• Upskill and educate other areas of the business of the role & value of digital in the marketing and broader commercial mix 
• Provide regular reports to the Head of Marketing showing effectiveness of digital strategy (across all measurable channels, including PPC, SEO, Social, Display etc) 
• Ownership and development of the Boutinot eCRM strategy & delivery;

-    database segmentation & insight
-    Customer contact strategy

The Candidate:

Reporting directly into the head of marketing, this role is highly visible to the senior leadership team and will be instrumental to the marketing strategy going forward
If you feel this role could be of interest and you would like to know more, please send a copy of a CV to alexandra.helm@advocate-group.co.uk or call for more information on 01616390080