Global Marketing Controller
 
The Macallan, Edrington

Glasgow
 
The Macallan is the world's most precious single malt whisky.  It is the priority brand within the Edrington portfolio and has significant growth ambitions that will require the brand to recruit an additional 5.5 million consumers in 10 years. Ensuring that this recruitment scale can be achieved, whilst maintaining the brands distinctive luxury position is the principal marketing challenge. 
 
The company now seek to appoint a highly talented an ambitious individual as Global Marketing Controller. The role is pivotal in positively influencing brand activity in key markets, particularly the US, to align with the Global Brand Strategy.  
 
Leading a team, the Brand Controller will likely have a FMCG brand management background, with experience of managing premium/luxury products within their categories. The expectation is that the successful candidate will be ready for the next step to Brand Director/Marketing Director within 2 years. 
 
Key Experience

• Experience managing consumer goods brands globally across multiple markets
• Developing global communication platforms, where digital channels have played a central role
• The identification and application of brilliant consumer insight to brand planning decisions

For further details please visit Odgers Berndtson for a full candidate brief