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Senior Brand Manager

Employer
Coca Cola Enterprises Ltd
Location
Uxbridge
Salary
Competitive
Closing date
20 Jul 2017

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Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Marketing, Sales

Job Details

From a secret recipe to a bold idea and very proud traditions, we build the future. Coca-Cola European Partners (CCEP) is a major fast-moving consumer goods business in Europe and the world’s largest independent Coca-Cola bottler. Across 13 countries, our employees make, sell and distribute the world’s most loved drinks brands to more than 300 million people. Some of the brands you will find in our portfolio are Coca-Cola®, Fanta®, Powerade®, Glaceau Vitaminwater®, Monster® and Capri-Sun®.
 
Leading brands, great people, growth and the reward that comes with it: the raw materials for success are right here. But still, success depends on our skilled management sharing thirst: a thirst for getting more and better from our people and systems, a thirst for pushing limits, and a thirst for the rigour and challenge of a fast moving business.
 
Do you have a personality with the power to influence and connect?
Can you sustain the pace to keep on growing?
Will you make an impact with your desire to win?
 
 
What you become a part of
 
Reporting into the Associate Director, Portfolio Management you will have people management responsibility for a Manager, Portfolio Management and full accountability to develop a strategic and an annual business plan integrating Commercial and Marketing aspects for Capri sun.
 
You will be responsible for building solid plans with consumers, shoppers, customers and aligning with the key Leadership stakeholders across functions for example Sales, Finance, Revenue Growth Management, Public and Corporate Affairs, Legal, Supply Chain and Capri Sun Board of Directors.
 
You will do regular tracking of business metrics, and report back on a quarterly basis on the business progress to both the CCEP leadership team and Capri Sun Board of Directors.
 
What to expect
 
Main responsibilities include;
Develop and up-date a strategic three year plan for Capri Sun.
Deliver the marketing plan for the Annual Business Plan, based on strong consumer, shopper, customer and market understanding
Deliver core elements of the Annual execution Business Plan i.e. volume, gross profit, market share, and contribution goals through the brand growth drivers
Lead the strategic development of all experiential and promotional communication to support agreed brand strategy
Lead the communication plan for the brand to deliver a balanced media program
Manage key public relations programs for the brand including activity related PR in collaboration with the local PAC team.
Lead Monthly Performance Tracking and Budget Tracking.
Lead key projects of significance to the business, effectively managing, implementing, monitoring and evaluating project completion including formulation changes, new product extensions, design or packaging etc. along the product value chain
Execute strong financial and operational system/partner routines
 
 
What we expect of you
 
To be successful in this role extensive Consumer Marketing experience is essential coupled with Commercial or Shopper Experience in a FMCG or similar industry. You will demonstrate leadership qualities by identifying improvement areas and driving innovation. You will be forward thinking and will challenge the status quo.  You will demonstrate passion for the system, brands and people and be a role model to motivate and inspire others in your team. You will help others understand our vision and strategies by translating them into day-to-day activities in a compelling manner. You will be a natural collaborator, be able demonstrate a drive for achievement and persist in achieving goals in spite of barriers or obstacles.
 
 
Application
 
If this role is of interest to you please upload a recent copy of your CV and a member of the Talent Acquisition team will be in touch.
www.ccep.com/careers
 
We believe that equal opportunities means inclusion, diversity and fair treatment for all.
 

Company

We manufacture, sell and distribute the products of The Coca-Cola Company and selected other beverage brands in Belgium, France, Great Britain, Luxembourg, the Netherlands, Norway and Sweden.

Other bottlers in the Coca-Cola system look after the rest of the world.  Sound complicated?  Let us explain…

The Coca-Cola Company own the brands, develop new product ideas and produce brand marketing and advertising campaigns.  For example, when you see Coca-Cola adverts on TV or on a billboard - that's what they do.

As a bottler, Coca-Cola Enterprises buys syrup concentrate from The Coca-Cola Company, and combines it with other ingredients to manufacture the products.  We also market, manufacture and distribute beverage brands independent of The Coca-Cola Company in selected territories. Coca-Cola Enterprises works with customers in Western Europe to get all of these products to market for consumers to enjoy.  When you are in one of these countries and see a Coca-Cola truck or a new Coca-Cola promotion in your local supermarket - that's what we do.

Coca-Cola Enterprises has more than 13,000 employees across our business, from supply chain and commercial teams to corporate functions like finance and human resources, contributing towards our goal to always "be the best beverage sales and customer service company". 

Company info
Location
Uxbridge
UB8 1EZ
GB

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