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Off Trade Customer Marketing Manager

Employer
Global Brands Limited
Location
East Midlands Region
Salary
Competitive package available to attract the best in the field
Closing date
8 Jul 2017

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Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Category Management, Marketing, Sales

Job Details

Global Brands is a leading independent drinks company that owns, markets and distributes a collection of beverages across the premium spirit, soft drink, RTD and beer categories. We're focused on being renowned as the number one independent and innovative drinks company, and our HQ is based in Chesterfield, Derbyshire. 

We have a talented Customer Marketing Team who oversee the activation of brand and customer plans for the On and Off-trade, across our entire portfolio of products.  We are now seeking a passionate and committed Customer Marketing Manager to join the team and lead our Off Trade customer and shopper marketing strategy.  You will be responsible for developing retailer specific plans based on category insights across display, online & digital, promotions, merchandising and new product launches.

Our ideal candidate will have dedicated Off Trade and/or shopper marketing experience as well as a tenacity and ambition to succeed.   Our key candidate skills are listed below but above all else we will be seeking out dynamic, resilient and passionate characters who will thrive in our exciting entrepreneurial business.  

Key skills:

  • High performing individual with 3+ years of Off Trade Customer/Shopper Marketing Experience;
  • Proven track record in developing and delivering activation plans within the Off Trade;
  • Highly numerate and strong commercial thinker with a clear ability to present robust and compelling insight / direction;
  • High energy levels with the capacity to deliver multiple tasks, taking responsibility for the Off Trade marketing strategy;
  • Ability to understand and utilise category and commercial data to define and articulate key selling points for channel and customer plans;
  • Possess strong project management skills and an ability to think both rapidly and ‘outside the box’;
  • Be passionate about our brands, with a hunger to succeed; and
  • Focussed on delivering results and both continuous personal and professional development.

The key responsibilities for the role include:

  • Understanding and drive marketing strategy and execution in the Off trade, convenience, cash and carry;
  • Measure and evaluate activity demonstrating tangible results for the business as well as future recommendations;
  • Work closely with the insight team to interpret data and develop retailer specific plans based on category insights;
  • Work alongside the National Account Manager to build bespoke retailer tenders and activation plans;
  • Be the conduit between sales & marketing to ensure brand and customer objectives are being met, enabling profitable brand growth; and
  • Work with all functions in Marketing, Sales & production to develop customer specific launch plans to facilitate new product launches

If you think you would like to join our amazing team and have what it takes, we look forward to hearing from you.

We manage our recruitment process ourselves - please no agency enquiries or calls.

Company

Established in 1997 by entrepreneur Steve Perez, Global Brands has grown to become one of the country’s leading independent drinks businesses. We continue to develop and diversify our offering, adding to our range of products across the premium spirits, tonics, mixers, soft drinks, RTDs and beer categories. Our 17 brands are sold in 55 countries worldwide.

At Global Brands, our vision is to continuously expand our exciting portfolio so that we always provide the best possible drinks for customers and consumers across all channels of the on and off trade.

Never satisfied with standing still, we develop new products based on the latest trends and market insight ensuring that we remain agile and at the forefront of consumer tastes and trends. Our brands are some of the best performing in the market, thanks to our dedicated team of specialists.

We pride ourselves on our dynamic innovation. In 2015, we launched a range of premium quality tonics, mixers and soft drinks, Franklin & Sons. These are now sold in 35 countries globally.

Recently, we have evolved the RTD category to create a new offer of alcoholic soda. Crooked is made using real fruit juice and contains no artificial sweeteners or flavours. It provides consumers with an alternative to fruit ciders and craft beers.

Company info
Website
Location
5th Floor CASA
Lockoford Lane
Chesterfield
Derbyshire
S41 7JB
GB

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