Marketing Manager / Brand Manager

Location
Halstead/London/Home
Salary
£35k - £45k
Posted
07 Jun 2017
Closes
07 Jul 2017
Function
Marketing, Sales
Business Sector
Food & Drink
Hours
Full Time
Contract Type
Permanent

Marketing Manager / Brand Manager

Candidate Profile

We are looking for a self-starter with proven marketing and category management skills to help drive our business growth plans.  Of graduate calibre, the successful candidate will have experience of working in a diverse and challenging environment.  This role offers great scope to be pivotal in change within this organisation.

Core Experience and Focus

  • Head up the brand management process, conducting the required research, liaising internally with key stakeholders in the business with regards to ROI, and selecting and working with design agencies as appropriate. Build brand strategy & plans to achieve business strategies, incorporating all marketing communications for brand and own label including website development, trade and consumer advertising and promotional activities. Utilise and maximise PR and digital to support plans.
  • Experience of FMCG product marketing and development, ideally in ambient food sales to the major UK retailers (FMCG non-food will also be considered)
  • Ability to develop detailed category understanding; how a category is shopped by consumers, how those shopping decisions are made, and how products are segmented in the main retailers.  Use these insights to create impactful and effective brand plans.
  • Develop understanding of relevant food market place, including trends in ingredients, flavours and cuisines, and to develop and share within the business this knowledge
  • Work collaboratively with the NPD department in the creation and launching of appropriate products in all sectors, categories and segments where products could be marketed
  • Work closely with the Commercial team to deliver both own label and branded sales strategies, and to communicate marketing objectives to the wider business

To apply, please send a letter with your CV stating current package and salary expectations to hr@rmcurtis.co.uk

About RM Curtis & Co Ltd

We are a rapidly expanding food company focused on delivering the highest quality of products and service to our growing customer base. Specialists in dried fruits, nuts and seeds we have experienced significant growth in the past decade, supplying key customers in the retail, wholesale and manufacturing sectors of the UK food industry.
 

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