Shopper Marketing Manager

Aunt Bessies c/o Nigel Wright Recruitment
East Riding of Yorkshire
Highly Competitive + Car Allowance
10 May 2017
10 Jun 2017
Business Sector
Food & Drink
Full Time
Contract Type

Aunt Bessie's is a much-loved brand that has an impressive and successful history which has been achieved through their ability to identify quick wins within the market, whilst retaining a constant focus on long term value-driven vision. They are looking to bolster and grow their existing Shopper Marketing team with a Shopper Marketing Manager, responsible for the development of 2 members of staff. 

This is a fantastic opportunity to join a business that put faith in people that have courage in their own convictions.

The role is far reaching and requires a fantastic communicator that can liaise cross-functionally and externally and undertake a number of responsibilities including:

  • Proactively manage specific accounts including day to day, trade presentations and those including buyers and customer planning teams
  • Ensure shopper marketing executive takes ownership of Convenience and Food Service and is driving the shopper agenda from initiative through to launch
  • Liaise cross functionally where required to land in store shopper activity
  • Engage Retailer media agencies and creative agencies to implement initiatives based on shopper insight
  • Liaise with licensed partners to ensure budgets are being spent timely and effectively and share shopper learnings with them
  • Full ownership of ROI evaluation in accounts and present back to the commercial team
  • Understand level of investment required by customer and present back to Senior Shopper Marketing Manager
  • Understand how online and in store plans dovetail to create overall shopper campaigns
  • Regular retailer store visits to ensure activity has landed correctly, to track competitor activity and to understand shopper behaviour within the Frozen category.

 You will have/be:

  • Degree educated
  • At least 3 years FMCG experience
  • Experience within either:
    • A retailer
    • An own-label food manufacturer
    • Branded FMCG business
  • Experience of working with Multiple Retailers to execute branded shopper marketing plans
  • Working knowledge of Dunnhumby and Nectar, (Tesco & Sainsbury’s) loyalty card tools
  • A highly organised individual with good planning skills & the ability to manage cross functional relationships both within and outside of the company
  • An advanced level of written and oral communication skills are essential
  • Analytical with good financial awareness
  • Developed interpersonal skills and high personal credibility is required to interface between both internal functions and external customers to align both requirements and resolve issues
  • An ability to present and influence internal and external people
  • Highly credible and therefore able to create and maintain successful relationships internally and externally

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