Consumer Experience Manager

Location
Ireland (IE)
Salary
Competitive
Posted
02 May 2017
Closes
02 Jun 2017
Ref
ID 2017-8398
Business Sector
Food & Drink
Hours
Full Time
Contract Type
Permanent

Consumer Experience Manager

Are you an experienced Consumer Experience Manager looking for a new challenge? Then look no further…

Here at Molson Coors we are looking for a Consumer Experience Manager to work with some of the country’s biggest and most established beverages in the beer industry! Our portfolio includes Carling, Molson Canadian, Franciscan Well, Cobra and Blue Moon to name just a few!

Our purpose at Molson Coors is to delight the world’s beer drinkers.  So with HUGE brands like these comes the opportunity to work on fulfilling this purpose through defining, developing and executing the right consumer strategy building a long lasting connection with consumers.

 

Why Molson Coors?

Molson Coors Brewing Company is the 3rd largest global brewer delivering extraordinary brands that delight the world’s beer drinkers.

We brew, market and sell an amazing portfolio of leading drinks brands such as Coors Light, Cobra, Carling, Staropramen and Blue Moon across The Americas, Europe and Asia.

 

For more than 350 years we’ve been creating extraordinary, premium beer. From our founding families and executive leaders to our master brewers and our sales teams, we are a brewing company that loves what we do.

 

We are proud that Molson Coors (UK) has been awarded the exclusive Top Employers certification for the past 4 years for our exceptional employee offerings. We are delighted to be one of the few companies to be officially recognised as a leading employer in the UK. We’ve created a culture that supports work-life balance and employee development is a major focus at Molson Coors. We work hard to provide an environment where the best talent can be successful, develop and grow.

 

Key Responsibilities

  • Define, develop and execute our consumer activation strategy aligned to the Brand identity, building long-lasting emotional connections with our consumers driving equity across our portfolio To understand and deliver comprehensive insights into the performance of the Brand (Market, Consumer, Shopper and Customer) using the standard reports and specific requests as the foundation for the brand planning process To manage the brand budgets effectively and accurately, always able to produce a clear summary of the current situation including opportunities and risks. Develop creative Briefs for 3rd Party agencies and work with them to develop and implement the consumer communication plan Support the development and implementation of consumer via customer brand activity, including collaboration with the customer marketing teams to deliver high standards of selling tools, look of success, compliance and evaluation

About you

  • Degree in Marketing or related discipline. Consumer and brand experience from a large FMCG company Sharp understanding of commercials including brand profitability.

 

This role is highly cross-functional, requiring a skilled coordinator to effectively manage internal stakeholders and external customers. You will need to be a confident communicator who gets a buzz from delivering creative consumer marketing solutions on time and within budget.

 

If that all sounds great to you then we really want to hear for you!