Trade Marketing Manager - Food Sector

Challenging opportunity for a really capable General Marketing Manager to set up a new Trade Marketing Team within a food business who supply speciality food to manufactures and Food Service businesses. The role reports to the Group Commercial Director.

OUR CLIENT is a highly successful food business who have a fantastic range of food ingredients sourced from around the world and distributed throughout the UK and Europe.

THE ROLE is for a Trade Marketing Manager, with responsibility for setting up a new team and delivering effective marketing collateral to support the sales teams and will report into the Group Commercial Director.

Key aspects of the role include:

• Develop a 12 months Trade Marketing Plan
• Secure supplier funded advertising
• Driver Trade Marketing Projects bring Sales, Supply Chain and Marketing Teams together to deliver sales promotions
• Development of marketing tools such as Monthly Flyers, Market Brochures and Sales Aids
• Match Hard Copy and Digital Collateral
• Create and Launch Successful Sales Campaigns
• Monitor success of campaigns
• Promote new product launches
• Produce product catalogues and brochures
• Attend trade shows and manage exhibition stands etc.
• Manage sales force information requests
• Drive Website updates

THE IDEAL CANDIDATE will have a strong Trade Marketing & Business to Business marketing background with the ability to constantly deliver new ideas, marketing materials, promotions etc.

You will need:

• Experience of Trade Marketing in the Food Distribution Channel - likely to have worked for a major player such as 3663/Bidvest, Brakes or Blakemore etc
• Commercial decision making capabilities based on both Product Fit and commerciality of the product.
• Strong presentation and negotiation skills
• Self motivation, tenacious, persistence, aggression and the ability to influence and negotiate with both client and internal departments.
• Proven marketing track record and a business degree, ideally in marketing & ideally you will have a CIM Diploma

If this job is of interest and you would like to investigate this further, apply TODAY!!!