Senior Insight Manager
- Employer
- Better Placed Recruitment
- Location
- Leicestershire
- Salary
- Competitive
- Closing date
- 22 May 2017
View more
- Business Sector
- Food & Drink
- Contract Type
- Permanent
- Hours
- Full Time
- Function
- Category Management
Job Details
About Our Client:
A large FMCG organisation which is at the forefront of innovation, producing the highest quality of products across multiple categories are looking for a Senior Insight Manager. This is a particularly unique opportunity to work for a truly dynamic organisation who are investing heavily in insight in order to truly get underneath the skin of its consumers.
Job Description:
As the Senior Insight Manager you will:
- Ensure that consumers and shoppers are at the heart of decision making
- Makes sense of complex data sources , and tells a visual story that everyone understands, across all product categories
- Drives the 'so what' from the data to influence Innovation, NPD, retailer teams, total business direction and decision making
Role requirement:
The successful applicant for this Senior Insight role must have had Insight or Category Management experience within the FMCG sector and as well as having a business or marketing related degree, be able to demonstrate a good understanding of Category Optimisation in all of the following areas:
- Owning and driving step change within the business- to put Insights at the start of the innovation process
- Drive decisions in Innovation / NPD - influencing key retailers
- Identify the right innovation against growth opportunities identified - in both Front of Store and Produce Categories
- Own and co-ordinate all consumer/shopper facing research to dig into the WHY and ensure the 'so what' are embedded across the business and are carried out in the most suitable manner
- Shopper behaviour experts
- Ownership of consumer & shopper projects - e.g. Shopper segmentation / Market Mapping Need States / Customer Journeys etc.
- Ownership of research budget, ensuring we drive the right return on research investment Ongoing review of consumer / shopper data - Front of Store consumer tracking
Company
With an enviable client list of blue chip FMCG businesses, Better Placed focuses on the recruitment of Sales and Marketing professionals across the UK. Working from offices in Leeds and Manchester, our team of highly experienced Consultants have built relationships with a wide range of companies in the North West, Yorkshire and the Midlands as well as elsewhere in the UK.
In many cases we are preferred supplier to these businesses operating on an exclusive basis. We operate at all levels from graduate through to Director and our team are widely acknowledged as specialists in their chosen vertical markets.At Better Placed we focus on our candidates as much as our clients and we understand that failure to do so will slow the rapid growth that we have seen since our inception in 2002. Our track record of maintaining long term relationships with both candidates and clients is testament to how seriously we take this and is a fundamental part of what we stand for.
- Website
- http://www.betterplaced.com/
Get job alerts
Create a job alert and receive personalised job recommendations straight to your inbox.
Create alert