Interim Head of Marketing

Role: Interim Head of Marketing
Day Rate: £500 - £800/day + Expenses
Contract Length: 6 - 12 Months

Our client is one of the market-leaders in the Fresh Produce sector, and due to continued expansion within the business they are looking for an Interim Head of Marketing to drive on their development within the category.

The role is responsible for for planning, development and implementation of the company's marketing strategy, communications and PR activities, both internal and external. This position reports to the Commercial Director, serves as a member of the senior management team, and participates with the Board of Directors.

KEY RESPONSIBILITIES
*Inspire the organisation and drive the execution of plans. Provide a strong innovation pipeline with product led positioning to maximise sales and increase category share.
*Working with our nominated external agency to develop and implement a Barfoots product/brand marketing strategy that will enhance the company's position and image in the marketplace, specifically targeting retailers and consumers.
*Overseeing implementation of the marketing strategy - including campaigns, events, digital marketing and PR by developing and delivering marketing and communications programmes.
*Work closely with the company's sales, product and NPD teams enabling them to meet their objectives by providing appropriate tools, materials and presentations.
*Responsible for the achievement of the marketing mission, goals and objectives. Ensure that evaluation processes are in place and report progress to the Commercial Director and the Board of Directors.
*Develop short and long-term budgets for all marketing activities, monitor progress, assure adherence and evaluate performance. Full P&L responsibility for Marketing.
*Lead projects as assigned.
*Work with senior and other staff to develop and maintain a strategic perspective and ensure that the company's philosophy, mission and vision are practiced throughout the organisation.
*Undertake continuous analysis of the competitive environment and consumer trends.
*Engaging people in the process as well as tasks. Anticipating conflicts and facilitating resolution.

EXPERIENCE
*Previous exposure to multi-retail FMCG accounts gained within the food sector (desirable)
*Proven track record of success in senior marketing roles
*Confident, driven and dynamic leader
*Entrepreneurial mind-set with the ability to spot original category opportunities

QUALIFICATIONS
*Degree level
*Professional chartered marketeer (CIM) preferred

Please get in touch with Henderson Brown today to view all of our current Food Manufacturing and Fresh Produce jobs and to find out more about our Food and Fresh Produce Recruitment Services.

Jacob Harwood
jacob@hendbrown.com
07867555697