Retailer Marketing Executive - Fast growing SME
- Employer
- Childs Farm Ltd
- Location
- Basingstoke, Hampshire
- Salary
- Circa 30k
- Closing date
- 28 Apr 2017
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- Business Sector
- Non Food & Drink
- Contract Type
- Permanent
- Hours
- Full Time
- Function
- Marketing
Reporting to our Brand Manager, this individual will work closely with both the brand and sales teams, as the role will own all customer-related communications and initiatives. The role will encompass all facets of brand marketing and will require ideas as well as implementation. Engagement will be direct to our customers, being our national retailers in the UK, and wholesale customers in the UK and overseas. A very savvy commercial and creative head is required to make sure the deals we do are financial viable, with ROI’s that works and ideas that have impact.
Retailer marketing will involve: online marketing, so Banners/ MPUs, retailer web-pages, Amazon Ad-words and working with our Digital Strategist to maximise digital exposure for our customers and brand.
It will require looking at retailer publications such as Boots Parenting Club, editorial opportunities, in-store opportunities and retailer specific online opportunities.
For our wholesale relationships both in the UK and abroad, it will require managing consistency of activities, from look and feel to tone of voice, ensuring that our brand messages are consistent across the world. It will also involve working with international PR.
This is a developing role, so the aptitude to grow the role to run the marketing budgets within the bigger marketing P&L and to work on product management, category management etc. is important. We are looking for ambition as a major characteristic to develop in this role quickly.
Applicants must be:
- Educated to degree level or equivalent work experience.
- Excellent Excel/ database skills
- Excellent administrative skills
- Commercial experience in a B2C or FMCG environment
- Product management experience
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