Shopper Marketing Executive 

Location
Berkshire
Salary
Up to 35k plus car & benefits 
Posted
09 Mar 2017
Closes
09 Apr 2017
Ref
VAC-23161
Function
Marketing, Sales
Business Sector
Food & Drink
Hours
Full Time
Contract Type
Permanent

Shopper Marketing Executive 

Are you someone looking for a new opportunity to be part of an extremely fast growing business? Somewhere you can make a real impact and develop your career? If that interests you, please read on! 

Key Responsibilities: 

  • Develop ‘Best in Class’ Impulse Shopper campaigns in line with the brand priorities and customer’s agendas in conjunction with the Head of Shopper & Sales teams.
  • Drive the Shopper Marketing plan for key Impulse Customers in line with business priorities to successfully catch, connect and convert the target shopper along their path to purchase.
  • Work closely with Grocery Shopper Marketing Manager to understand the Display strategy/process to ensure all Impulse displays are effectively supplied on time and in line with customer requirements.
  • Activate Impulse displays in line with the Perfect Store Display strategy, Brand priorities and Customer’s agendas in conjunction with the Head of Shopper, Brand teams, Creative agencies and Display and POS suppliers.
  • Create, Sell, Communicate and operationalise the Impulse plan bringing it to life in a simple and compelling way that inspires the customer to execute the shopper activity effectively in-store.
  • Be responsible for the internal communication strategy of proactively informing the business of upcoming Shopper & Display activity as well as showcasing the tangible results post activity.
  • Communicate campaign successes/key issues through thorough post evaluations by effectively interpreting all available category and shopper data turning it into insight, with a clear set of prioritised Impulse Shopper opportunities which are differentiated and best suited for the channel.

The Successful Candidate:

  • Excellent focus on execution.
  • Proven project management experience.
  • Proven face to face customer skills.
  • Budget management experience.
  • Creative flair.
  • Proactive/Self-starter with the ability to juggle multiple projects.
  • Act at pace.
  • Mobile – extensive UK travel.

To apply directly please send a copy of your CV to eliza.byrne@advocate-group.co.uk or alternatively please apply via the link below.

Whilst we will always endeavour to respond to you, due to the high levels of applications we receive this isn’t always possible. If you are not contacted within 3 working days, you have unfortunately not been shortlisted for this role. 

Please note The Advocate Group is acting as an employment agency & business.