Sales & Marketing Director - Designate

Company:

Abra Wholesale London leading Cash and Carry, Distributor and a major Exporter, requires a highly experienced, dynamic and energetic, Sales Controller to manage and develop the group's revenues in all sectors of the business.

We require someone who will make things happen, leading from the front and take control of this dynamic and rewarding wholesale business.

What we are looking for

• At least 5 years experience as a sales controller or Director within Wholesale, On -trade, Export Markets
• Natural leader who can inspire sales teams, someone who leads from the front taking control of this dynamic yet rewarding wholesale business
• Strong commercial outlook with an entrepreneurial approach to sales development, delivering a fresh approach through strong leadership and deliver the companies growth targets in line with our 5-year plan
• Proven track record of achieving sales growth and delivery of new sales initiatives
• Enthusiastic and seeking a challenging yet rewarding role

 Key Responsibilities:

• Devising and implementing company sales strategy, including budgets
• Optimizing sales revenues for cash and carry, export delivered and on trade markets
• Setting revenue targets for the sales team in line with the business plan and setting key performance indicators, ensuring they are well motivated, implementing best practice and sales techniques
• Overseeing underperformance within the sales team, cash and carry export and on trade.
• Meeting the sales team on a regular basis to assess sales performance against company KPI's and making remedial changes if required
• Monitoring competitor activities to ensure our market share continues to grow
• Identifying, developing new sales opportunities in the UK and abroad.
• Developing and managing national accounts & Trading activities within the UK and abroad.
• Participating in local and international trade fairs in order to grow market share
• Presenting sales reports to the board on a regular basis.
• Ensure CRM is being used effectively and provides a competitive advantage
• Negotiating service agreement contracts with customers and ensuring commerciality, particularly large national and export accounts

Attributes:

• Excellent working knowledge of FMCG export & wholesale sectors.
• Experience in all aspects of wholesale trading (including parallel) including multiples at NAM level.
• Experience in recruiting, motivating and managing the sales team.
• Be able to demonstrate marketing and sales growth initiatives
• Sound knowledge of P&L, field sales, and logistics.
• Energetic, self-motivated, committed and highly organized with a passion for succeeding.