Shopper Marketing Manager

Location
England, West Yorkshire, Leeds
Salary
Competitive Salary + Car
Posted
22 Feb 2017
Closes
22 Mar 2017
Ref
AH/23746
Contact
Alex Hamilton
Business Sector
Food & Drink
Hours
Full Time
Contract Type
Permanent
  • Dr Oetker
  • Shopper Marketing Manager
  • Competitive Salary + Car

Dr Oetker are recruiting for a Shopper Marketing Manager! This is a particularly exciting opportunity for a Shopper Marketing Manager to join a leading business in West Yorkshire. Opportunities in Shopper Marketing don’t come around very often so get in touch asap!

Purpose of role:

To lead the development and activation of our brand and category plans with our key shopper segments, maximising the use of the range of media available through our major customers. In addition, to drive the development of the Online Channel for Dr. Oetker UK  ensuring that our brands and campaigns are maximised to drive on line sales.

To lead the development and activation of our brand and category plans with our key shopper segments, maximising the use of the range of media available through our major customers. In addition, to drive the development of the Online Channel for Dr. Oetker UK ensuring that our brands and campaigns are maximised to drive on line sales.

Key Responsibilities

  • Develop sound working relationships with Category, marketing and media contacts at each of our key retail customers
  • Work with retailer’s category, marketing and media contact to deliver shopper marketing plans which will contribute to the achievement of our brand and category plans
  • Work closely with sales, brand and category teams internally to ensure that any shopper marketing investment supports and helps deliver Dr. Oetker’s account objectives
  • Develop campaigns to communicate with key shopper target groups, amplifying and maximising our brand plans utilising a wide range of retailer specific media – clubcard, nectar, trolley bays/ads, POS, magazines, in store radio – and maximising impact of any retailer specific events and occasions.
  • Identify and build cost effective plans with all retailers to ensure return on investment is maximised.Understand the on line shopper and find ways to communicate effectively with this growing audience
  • Work closely with Sales, Category and retailer .com managers to drive Dr. Oetker presence and performance in the On line channel, building specific on line plans for the key .com customers
  • Ensure that our brand plans, assets and media are optimised to drive on line sales. Work with brand managers to ensure that all brand campaigns are optimised to maximise on line sales
  • Partner with our key customers to integrate and activate our brands in their digital spaces
  • Responsible for the legal duty of care owed to employees and others
  • Responsible for understanding the relevant requirements of the health and safety policy

The ideal candidate will be an experienced commercial marketing professional with at least 12 months experience in the field of Shopper Marketing gained in a branded FMCG business. You will be a true team player and an experienced line manager with the passion and drive to succeed.

Please contact Alex Hamilton on 0113 236 4040