Senior Insight Manager

Reporting into the Head of Category, the Senior Insights Manager will be responsible for a large number of macro total business and retailer/category specific insight streams.

The role will manage a range of broad and specific insight briefs to ensure that all research is delivered through the most appropriate means with clear action focussed outputs, gets to a clear 'so what', is in the retailers/trade's language, delivered in a influential dialogue and structure.


KEY RESPONSIBILITIES:

-Ensures the business is accessing and using both the tradition "existing" data and "new" data to drive the business forward
-Provides action orientated understanding of the health of our brands, categories and retailers that will fundamentally improve the go to market plans in place
-Develops data insights that will be used to understand business and category performance and the drivers of performance from a deep understanding of the market trends for categories, consumers and retailers.
-Reviews business objectives with the SLT to manage and develop an insight programme to deliver on the business needs and strategies
-Effectively negotiate mutually beneficial solutions with various stakeholders and influence key decision-makers to deliver insights that will enable more effective trade engagement and in store execution


YOU MUST HAVE:

-A University education (or equiv) with sales / marketing / data or retail management background, with strong category management experience within FMCG
-Demonstrable commercial acumen and good understanding of Customer Management Process.
-Ability to analyse large volumes of complex information, interpret & construct straightforward plans
-Confident and capable of communicating and operating at all levels
-Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us)
-Advanced usage of Excel, PowerPoint, Nitro (or equivalent; and basic Spaceman (or equivalent)
-Strong influencing expertise
-Strong oral, written communication and presentation skills