JOB PROFILE: Regional Sales Manager – West
Come and join the number one food service company in the country…
With a turnover of over £2.6bn, Brakes Group is a leading supplier to the foodservice industry in the UK, Ireland, France and Sweden. The group comprises a family of specialist businesses which are able to deliver everything the caterer needs, including their very successful own brand ranges developed specifically for chefs.
Country Choice (part of the Brakes Group) are looking for an exceptional leader to take on the responsibility of leading, training & coaching a team 8 Regional Sales Executives across the west region. This is an exciting opportunity to join the retail division of Brakes.
Role Purpose Statement
To lead a Regional Sales Team to achieve and exceed sales targets whilst taking a pro-active role in devising, reviewing and revising the Regional Business Plan.
Key Accountabilities & Responsibilities

• To lead, direct and motivate the Regional Field Sales Force.
• To take a lead role in the development, review and ongoing management of the Regional
  Business Plan in order to achieve Regional targets, specifically:
  • Sales turnover
  • Delivering Company, Marketing and Business Sector Strategies
  • Effective deployment of budgeted Regional resources (people, equipment, costs)
    To review regional activity and act as a catalyst for Regional solutions, focussing on:
  • Key account ownership
  • Regional competitor activity
    Equipment solutions
• To run monthly, planned sales meetings at both team and individual level with team.
  • Conduct coaching and development of the team according to the training and development plans.
  • To ensure complies with the Company’s Health and Safety policy
  • Manage in accordance with HR procedures and recommendations, i.e. discipline, recruitment, etc
  • To ensure all members of the team consistently achieve and exceed their given targets.
  • To continually review the performance of the team to ensure individuals continue to

• Demonstrate positively against the Company’s core values and leadership traits.

Performance Indicators
Performance versus Regional Business Plan.

• Sales
• New business
• Retention
• L4L sales
• Category Participation
• Absence & Labour Turnover

Knowledge, Skills & Experience
Essential:

• Experience of managing a team within a sales environment and demonstrable understanding and deliverance of target and profit management.
• Experience of customer relationship management
• The capacity to interpret, understand and act upon financial data through numeric, commercial and verbal reasoning
• Excellent communication skills, verbal and written
• Demonstrate effective team working
• Proven sales track record
• IT literate
• Full UK driving licence
  Desirable:
• Experience of foodservice.
• Minimum of 5 years in sales and 2 years in sales management
  Company Values and Leadership Traits.
• 
  Unyielding integrity
• Customer centric
• Associate orientated
• Performance based
• Leadership driven
  The Business
  Employing over 10,000 people, the group supplies a diverse customer base, which includes, independent pubs, restaurants and hotels, schools, hospitals, contract caterers and well known national chains. Brakes Group has developed a clear customer focus and a strong understanding of the needs of the foodservice sector providing innovative products and services and is committed to improving both the environment and the communities it serves. Brakes Group operates as an equal opportunities employer and we welcome all applications regardless of gender, marital status, sexual orientation, pregnancy, race, colour, ethnic origin, nationality, religion or beliefs, disability, age, political opinions or trade union membership.