Category Manager

As a successful Category Development Manager you will develop and own the category management relationship with 2 big key accounts for this well known FMCG company. You will take the overall category strategy, drivers and tactics and customising these as required by using retailer specific insight, in order to gain advantage for our brands in our customers.


Your key deliverables will be;

To drive results in the following areas by establishing yourself as a key category influencers within your customers:

• Retailer engagement strategy - to build relationships with the key customers by identifying category opportunities using your category strategy, developing customer specific tactics to unlock the category drivers in the relevant accounts and tracking customer progress against these drivers

• Become the go to partner for your key retailers on category projects such as range reviews, seasonal strategy, promotional evaluations etc.

• Win the 50/50 decisions. By being partner of choice,the company benefits through distribution, ranging and availability across its brands when working on the key projects across retailers.

• Drive the internal agenda for your area. Influencing peers and senior management to understand the category journey and how we win in this area. Continue to demonstrate big team wins from having strong category relationships.

• Develop the 5 year plan. Play a key role in 5 year planning as well as key internal selling processes to bring the voice and experience of your retailers into internal thinking.

About you

You will have achieved success in a similar role or within an insight led agency. You are able to tell a compelling category story and will have a good understanding in all areas of category management and analysis. You never stand still and continuously look for ways to improve your own performance and that of your wider team and ultimately, the business. The operational aspects of the role are second nature and you thrive on tenaciously raising the bar. As an agent for change people look to you to give direction and challenge mediocracy whilst working hard to build and drive high performance.