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Snacks Brand Manager

Employer
Kellogg's
Location
North West England-Manchester
Salary
Competitive Salary
Closing date
14 Feb 2017

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Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Marketing

Job Details

Snacks Brand Manager-MAR001301

This is an exciting time to join our Snacks marketing team in our UK Headquarters based in Manchester. The role will give you the opportunity to deliver fully integrated Marketing & Commercial plans for brands, in line with the Snacks category strategy and UK & Ireland country master plan.

This role interfaces with cross-functional partners across the commercial team and also partners with the Snacks & Cereal Category business units.

WHAT WILL I BE DOING?

•Deliver NSV & Net Contribution budget for assigned brands in the UK & Ireland
•Develop brand growth strategy & plans for assigned brands
•Own end to end activation of brand initiatives
•Execute winning, integrated plans built from category toolboxes & optimised for Cluster execution
•Execute and provide input to the category BU on Core, Innovation & Channel expansion initiatives
•Manage local Marketing budget for assigned brands
•Develop select local magic plans
•Identify, diagnose and solve brand-level performance issues
•Support S&OP process with necessary forecasting inputs
•Enable and support the sales teams to drive a winning agenda with retailers for the brands


WHAT DO I NEED TO DEMONSTRATE?

At Kellogg Company, we place a huge emphasis on recruiting the best people to help grow our business and build on our success. To be considered for this position you must be able to demonstrate the following:
•Leadership: Ability to lead, set direction & influence cross-functional teams
•Marketing Experience: brand development (Insight, Brand Strategy & Planning, Equity tools, Comms, Media Mix), brand activation (POS, Partnerships, Shopper Marketing) and innovation experience (Stage Gate process, concepts, 4Ps, launch planning)
•Project Management: Setting goals, milestones, tracking performance, creative problem solving and drawing on learnings to strengthen plans for the future

WHAT ELSE DO I NEED TO KNOW?

Travel within Europe will be required but will not be extensive.

 

Please note that the closing date may be subject to change. We will interview suitable candidates as they apply, so please don’t hesitate to take this opportunity to submit your application as soon as possible.
Kellogg Company is an Equal Opportunity Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people.
 

Company

Say breakfast, think Kellogg’s. We’ve worked mighty hard to become the undisputed category champion, and you’ll match that effort to keep us there. But that’s only half the story, because you’ll also lead our big push for leadership of the snacks category.

Company info
Website

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