UK BU & West Europe Snacks Insights Director
- Employer
- PepsiCo
- Location
- England, Berkshire, Reading
- Salary
- Competitive
- Closing date
- 6 Feb 2017
View more
- Business Sector
- Food & Drink
- Contract Type
- Permanent
- Hours
- Full Time
- Function
- Sales
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Job Details
PepsiCo is transforming it's Insights Function to build a World Class Team and Talent Magnet, with a clear mandate to:
Drive Competitive Advantage and Accelerate Growth, by
Inspiring and Arming across the Enterprise with Deep Human Insights and High Impact Analytics that Incite Action
This role will play a key role in delivering against this purpose with primary responsibility for leading the Commercial
Insights Agenda across our UK & West Europe Snacks Business (Walkers, Lays, Cheetos, Sunbites, Doritos etc)
The Insights team is a key member of the Senior Leadership Team at PepsiCo and influences across the end to end enterprise The role will act as a trusted/ indispensable business partner/ thought leader to a number of senior commercial stakeholders;
- integrating the breadth of consumer, shopper, customer and analytic insights/ trends across markets
- driving clarity on growth issues opportunities
- co-leading growth strategies and solutions
- relentlessly pursuing decisions and advocating for the best action(s) that maximize PepsiCo and our key Customers growth and odds of success.
Accountabilities:
Lead the delivery of a proactive & impactful insights & analytics agenda and build a High Performing Team that;
- Ensure Senior Management has clarity on external trends, performance and drivers (UK and WE) (execute, consult)
- Lead Situation Assessment, identifying category and portfolio growth issues and opportunities (execute, decide)
- Partner to translate insights into WE sector Strategic Business plans that drive PepsiCo and Customer growth (execute)
- Provide fact-based insights into competitor strategies, sales decomposition, and anticipated future initiatives
- Strongly inform and influence UK Snacks AOP Planning (consult)
- Build advantaged insights which increase our influence with key customers; build partnerships with priority customers on mutual strategic subjects (execute, decide)
- Leverage Market and Shopper Analytics to drive holistic performance reviews and performance tear downs (PPD) with a focus on forward looking solutions (execute)
- Lead Growth Drivers Modelling to maximize Return of all Snacks marketplace Investments (Media/Promotions/In-Store) (execute, consult)
- Commission high quality primary shopper research to support the building of growth plans to unlock Demand in partnership with key customers (execute)
- Manage data overheads and agency SLAs to drive ever increasing ROI from our insight investments (execute, decide)
Leadership:
- Provide high quality line management and development to 4 direct reports and 3 indirects, aiming to constantly unlock potential and raise the talent bench.
- Lead the Research agenda across all PepsiCo categories/channels; manage matrix relationships effectively.
- Persuasively influence senior leaders in sales, commercial, marketing, category, finance and GM's - establish rapport, credibility and trust - become a trusted and indispensable partner
- Manage a wide range of stakeholders with differing requirements and agendas, both in UK and WE roles.
- Intelligently balance the art and science of quantitative/qualitative insights to uncover the best possible version of the truth.
- Relentlessly work to surface the truth to improve business decision making in all places; communicate with courage and candour.
- Play a key and proactive role in the PepsiCo Insights Transformation journey, collaborating across boundaries to drive Next Gen capability and business impact
Key skills and experience required:
- Mastery of Analytics Competencies - excellent grasp of key methodologies and tools
- Can synthesize and integrate large and complex data sets into simple, compelling stories
- Experience of commissioning or delivering ad hoc primary in-store research projects
- Strong commercial acumen - has been in a selling role or partnering with sales people
- Good grasp on UK FMCG market dynamics and particularly retail practices
- Can build a high performing, highly motivated team which includes technical experts
- Familiarity with multi-country data sets/requirements is beneficial
Competencies required:
- Influential, energetic and credible up to Exec level
- Great networker and connector of dots
- Strategic and fast thinker, with intellectual horse power
- Highly driven to be the best, push boundaries and constantly innovate
- Courageous and not afraid to champion unpopular ideas
- Excellent sense for organizational dynamics (savvy), including ability to build and leverage networks, operate in a matrix environment, and strongly influence key stakeholders through formal and informal channels
- Ability to build deep trusting, collaborative relationships and create strong interdependencies
- Agile and resilient to adapt as situations change, navigate ambiguity, operate in the grey and take calculated risks
- Ability to synthesize, simplify & persuasively communicate highly complex info and focus on the critical issues/opps
- Ability to ensure the work is effectively landed by relentlessly advocating for the right actions to increase probability of success and harnessing networks to build support/momentum & drive forward
JANUARY
Company
PepsiCo UK is home to some of the world's most loved food and drink products. Making every day favourites like Walkers, Quaker, Doritos, Pipers and Monster Munch, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. The company generated $91 billion in net revenue in 2023. In the UK we pride ourselves on being a great place to work and in 2023 have been awarded the Times Top 50 Employers for Gender Equality (formerly Times Top 50 Employers for Women) for the 18th year in a row and Top Employer for the 12th year in a row.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com
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