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Senior Brand Manager

Employer
Burtons Biscuits
Location
St Albans, Hertfordshire
Salary
Competitive
Closing date
21 Dec 2016

View more

Business Sector
Food & Drink
Contract Type
Contract
Hours
Full Time
Function
Marketing

Job Details

The Role

This is a maternity cover (Fixed Term Contract) managing our iconic sweet biscuit portfolio. The Senior Brand Manager will identify and understand consumer insight to support the development of creative solutions which in turn drive consumer preference and presence of our brands.  Ultimately, drive incremental revenues for the Company and our customers.

Typical Day

The Senior Brand Manager will:

  • Lead the development of the Annual Brand Plan and execution of key brand activities identified in the brand planning process.
  • Contribute and input into the development and execution of brand initiatives alongside key stakeholders.
  • Deliver against agreed P&L KPI’s.
  • Ownership of brand consumer spend management, ensuring timely reporting, tracking and supplier payment.
  • Lead the overall tracking and reporting of brand performance i.e. financial, customer and market, and supporting the development of action planning as an output of the findings.
  • Effective management of business variances (packing stocks, write offs etc) through close working with Operations.
  • Lead the identification and implementation of Cost Based Recovery initiatives.
  • Responsible for the full NPD funnel from “ideation” through to project launch and beyond.
  • Lead cross-functional teams to deliver against NPD projects for that financial year.
  • Lead project teams and manage projects to deliver to time, budget, quality and milestones.

About You

The successful Senior Brand Manager will:

  • Have a proven track record in brand management.
  • Have experience of delivery of FMCG marketing with a branded manufacturer.
  • Have experience of working within food and snacking (advantageous but not essential to apply.)
  • Have a proven record of successful business or marketing project delivery.
  • Have evidence of assisting development of new products, brand plans, packaging design changes and promotions. 
  • Have experience in consumer led brand activation.
  • Have the ability to locate source data to build consumer / shopper understanding and build insight into strategy.

Why Burton’s Biscuit Company

Ask anyone here at Burton’s Biscuit Company what we’re most passionate about and you’ll get the same answer from everyone – the baking of quality biscuits for the whole family to enjoy. To us, a ‘treat’ is nothing less than a deliciously tasty biscuit that will delight our customers every time and ensure they come back for more.

We offer fantastic company benefits, an environment that you will enjoy to work in and genuine development and progression opportunities.

Does this sound like the role for you? Apply by clicking the link.

Due to the high volume of applications, we are unable to notify unsuccessful applicants. If you have not heard from us within 2 weeks of the closing date, please assume you have not been short listed for an interview.

Company

Burtons Biscuits

Who Are Burtons Biscuits?

We are the home of Jammie Dodgers, Paterson Shortbread, Maryland Cookies and Wagon Wheels to name just a few! We are incredibly lucky to work in the world of making delicious biscuits!

‘We are a more successful and fun place to work when people feel free to be themselves’.

At Burton’s we believe in the power of being authentic, being entrepreneurial and being supportive to each other to meet our common goals…oh and did we mention having fun?!

Understanding our customers is crucial to our success, so having a workforce that reflects the diversity of our customers is vital.

As a business we are committed to the continuous improvement of diversity and equality in the workplace and we welcome talented individuals from all backgrounds who share our Pride and Passion for Baking Great Biscuits and snacks.

Along with having amazing brands, we have secured long term agreements to allow us to manufacture a number of sweet & savoury snacks across Mars, Cathedral City & Marmite branded products. We also have several key strategic partnerships within the Retailer Private Label sector and our proud of the amazing biscuits we bake for our customers and consumers.

Within our Burton’s group, we have 6 bakery sites across the UK, located in Blackpool, Livingston, Edinburgh, Dorset, Isle of Arran and Llantarnam, with our head office in St Albans.   In total we employ circa 2,100 people around across our locations.

Burton’s Biscuits is owned by Ferrero and we are proud to be part of such a fantastic and successful business.  The Ferrero Group operates in more than 50 Countries and their products are sold in over 170 Countries.  We are delighted to be part of the Ferrero group which represents over 377,000 employees across the world and has a consolidated turnover of €12.3 billion (2020).

Company info
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