Senior Customer Marketing Manager
- Employer
- Burtons Biscuits
- Location
- AL1 3XH, St Albans
- Salary
- Competitive
- Closing date
- 21 Dec 2016
View more
- Business Sector
- Food & Drink
- Contract Type
- Permanent
- Hours
- Full Time
- Function
- Category Management, Marketing, Merchandising, Retail Management
Job Details
The Role
We are looking for a Senior Customer Marketing Manager to join the Category Team at the heart of our business. This role provides the link for Shopper Insight between Sales & Marketing.
Typical Day
The Senior Customer Marketing Manager will:
- Provide the link for Shopper Insight between Sales & Marketing
- Provide Category & Competition insights as learnings to guide execution
- Provide selling arguments for sales team to position Burton’s & customer facing marketing initiatives to trade
- Ensure Customer facing marketing initiatives are compelling to trade
- Own calendar of events (eg communication of sales & marketing timelines, update at Commercial Meetings etc)
- Lead 4P success models:
- Product adherence to category vision
- Price Pack Hierarchy
- Promo Strategy
- Set Distribution Targets & monitor via category exec
- Track NPD performance & recommend course correct & future learnings
- Manage Trade Advertising & PR
About You
The successful Senior Customer Marketing Manager will:
- Be commercially aware and a proven experience in, marketing, sales, category or adjacent function (minimum 5 years).
- Have experience of working in the FMCG sector and/or retail experience would be advantageous.
- Possess advanced skills in Microsoft packages specifically Excel, PowerPoint.
Why Burton’s Biscuit Company
Ask anyone here at Burton’s Biscuit Company what we’re most passionate about and you’ll get the same answer from everyone – the baking of quality biscuits for the whole family to enjoy. To us, a ‘treat’ is nothing less than a deliciously tasty biscuit that will delight our customers every time and ensure they come back for more.
We offer fantastic company benefits, an environment that you will enjoy to work in and genuine development and progression opportunities.
Does this sound like the role for you? Apply by clicking the link and attaching your CV.
Due to the high volume of applications, we are unable to notify unsuccessful applicants. If you have not heard from us within 2 weeks of the closing date, please assume you have not been short listed for an interview.
Company
Who Are Burtons Biscuits?
We are the home of Jammie Dodgers, Paterson Shortbread, Maryland Cookies and Wagon Wheels to name just a few! We are incredibly lucky to work in the world of making delicious biscuits!
‘We are a more successful and fun place to work when people feel free to be themselves’.
At Burton’s we believe in the power of being authentic, being entrepreneurial and being supportive to each other to meet our common goals…oh and did we mention having fun?!
Understanding our customers is crucial to our success, so having a workforce that reflects the diversity of our customers is vital.
As a business we are committed to the continuous improvement of diversity and equality in the workplace and we welcome talented individuals from all backgrounds who share our Pride and Passion for Baking Great Biscuits and snacks.
Along with having amazing brands, we have secured long term agreements to allow us to manufacture a number of sweet & savoury snacks across Mars, Cathedral City & Marmite branded products. We also have several key strategic partnerships within the Retailer Private Label sector and our proud of the amazing biscuits we bake for our customers and consumers.
Within our Burton’s group, we have 6 bakery sites across the UK, located in Blackpool, Livingston, Edinburgh, Dorset, Isle of Arran and Llantarnam, with our head office in St Albans. In total we employ circa 2,100 people around across our locations.
Burton’s Biscuits is owned by Ferrero and we are proud to be part of such a fantastic and successful business. The Ferrero Group operates in more than 50 Countries and their products are sold in over 170 Countries. We are delighted to be part of the Ferrero group which represents over 377,000 employees across the world and has a consolidated turnover of €12.3 billion (2020).
- Website
- http://www.burtonsbiscuits.com/
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