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Senior Category Manager

Employer
Warburtons Ltd
Location
Bolton, Greater Manchester
Salary
Competitive
Closing date
27 Oct 2016

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Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Category Management, Marketing, Sales

Job Details

Senior Category Manager

Warburtons has a proud heritage. From a small regional bakery established in 1876, to becoming the largest bakery brand and 2nd biggest grocery brand in the UK. Baking over 2 million products on a daily basis, and delivering to 18,500 customers, we’ve come a long way in the last 140 years whilst, continually investing in our infrastructure, products and people. Our family has grown to 4,500 employees, with bakeries and depots stretching throughout the UK from Aberdeen to Kent. Our people are at the centre of our success, and by joining our ambitious family business you will be joining a Sunday Times Top 25 Best Big Company to work for.

Recipe for Success:

The role of “Senior Category Manager” will have you at the heart of our Commercial function. The successful applicant will play a key role within the Customer Unit Team to develop and deliver Category Strategy in a major multiple customer.

The successful individual will be an influential communicator, highly passionate and driven, and 100% committed to delivering their best at all times.  Expectations are high, and your ambition and determination to succeed should mirror those of the business.

Key accountabilities include:

  • To develop and execute the annual customer category plan, working with the customer to execute category merchandising and promotional strategies, segmentation, shopper research and other category initiatives.
  • To identify and manage customer specific category initiatives and projects (customer and/or Warburtons driven) (demand and supply) to increase sales and profitability in the Bakery category for both Warburtons and our customers.
  • To lead and deliver the range, seasonal review and gap analysis processes with our customers that deliver the category strategies
  • To lead and deliver merchandising reviews (using JDA space planning software) and category Point of Purchase (POP) tactics as needed with customers, managing store trials and roll out plans as appropriate.
  • To lead and deliver promotions tactics with the customer including regular reporting, influencing and evaluating customer promotions.
  • To provide regular category performance tracking (monthly and quarterly) to the customer (using our information and/or retailer specific data) and to maintain category analytical tools as appropriate.
  • Where appropriate, to become the departments' power user on specific databases (eg Retail Link, Dunnhumby, I2C, as appropriate) leveraging insight for category development.
  • To motivate, coach and develop the category management and broader teams to achieve the goals and targets set.

Essential Ingredients:

  • Significant category management experience within a FMCG environment, operating at a manager level.
  • Excellent coach and mentor to others.
  • Knowledge: Full understanding of the Category Management process; Range review process; innovation process and Portfolio management; excellent understanding and knowledge of retailers;
  • Experience of developing and coaching others in category management techniques.
  • Good awareness of the different software systems and their uses where applicable: Outlook, Microsoft Office, Excel and Powerpoint. Asda Retail link; Dunnhumby; I2C; Tesco Link, JDA. Good working knowledge of continuous and ad hoc data sources and applicable suppliers and tools i.e. ACNielsen and Kantar.
  • Excellent commercial skills: good understanding of the industry; analytical.
  • Planning skills:   experience of creating, implementing and engaging others to achieve customer category plans.
  • Analytical: Can present complex information in a clear confident and enthusiastic manner; Effective use of facts and data to support a proposal; Understands the cost base and makes improvements/recommendations based on cost/benefit and/or ROI analysis. Up to date on competition information and identifies potential threats to our business.
  • Excellent communication skills: impactful presentation skills; articulate, influential- demonstrates flexibility; persuasive- can develop persuasive arguments. expresses views clearly and concisely
  • Excellent relationship builder- experience in establishing credibility and rapport with both internal and external contacts at a senior level. Listens and welcomes ideas from others; manages conflict to an acceptable outcome for all.
  • Experience of establishing regular and adhoc reporting and analysis of customer/product/project performance and developing action plans to rectify performance/profitability issues. 
  • Project management skills: Ability to plan implementation of short term work and/or projects.

Benefits Include:

5 weeks annual leave plus Bank Holidays

Company Car or Cash Car Allowance

Pension Scheme

Private Medical Insurance

Profit bonus scheme

Company

A Little about us
At Warburtons, family is at the heart of our business. Five generations' worth of expertise that goes into making our bakery products allows us to continue a tradition of baking inherited over the past 140 years plus.
Warburtons is the largest bakery brand in the UK, but that doesn't allow us to rest on our laurels. We are pioneers of the industry and ambitious market leaders, always seeking to challenge ourselves and convention.
It is part of our philosophy to provide honest good sense on issues of health and well-being, helping the whole family to enjoy our products as part of a healthy, balanced diet, through a range of products to suit all meal occasions, lifestyles and tastes.

Company info
Website

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