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Shopper Marketing Manager

Employer
L'Oreal
Location
Hammersmith and Fulham
Salary
Competitive
Closing date
19 Oct 2016

View more

Business Sector
Non Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Marketing


The Role:





* Key member of and change agent within Consumer Product Division UK

* In charge of the UK retailer differentiation plan; from the strategic insights through to organizingand executing all elements with the different customer and marketing teams

* Responsibility for coaching, guiding and supporting the teams

* Driving the transformation of retailer differentiated activation plans through the wider multifunctional organization

* Development of investment guidelines and principles





Key elements to your role:





* Leads and owns the strategic national gameplan of retailer differentiation and activation

- Develops with the shopper teams the matrix of different shopper profiles by retailer

- Develops differentiated retailer activitation through omnichannel eventing (in-store and online exploitation)

- Owns the eventing menu by bringing the different ideas from brands and retailers together to harmonise and maximise the best

- Definition and optimization of eventing strategy and guidelines to improve ROI

- Develop concept sell for the trade and retailer meetings. Be present externally where relevant.

* Builds organizational capabilities and tools :

- Develop, train coach the team members individually

- Leads Multi-functional work with Commercial Operations, Finance, Marketing

- Animate internally and externally an efficient multifunctional organisation



Who we are looking for:



Alongside experience in a similar role and excellent leadership & communication skills, you should be confident demonstrating all of the following:

* Strategic insights and attitude

* Commercial deep understanding

* Commercial drive (results & solution focused, flexible/adaptable)

* Change leadership / Project Management Skills

* Communication skills



* Good understanding of retail channels and P&L



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