Shopper Marketing Manager
- Employer
- L'Oreal
- Location
- Hammersmith and Fulham
- Salary
- Competitive
- Closing date
- 19 Oct 2016
View more
- Business Sector
- Non Food & Drink
- Contract Type
- Permanent
- Hours
- Full Time
- Function
- Marketing
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The Role:
* Key member of and change agent within Consumer Product Division UK
* In charge of the UK retailer differentiation plan; from the strategic insights through to organizingand executing all elements with the different customer and marketing teams
* Responsibility for coaching, guiding and supporting the teams
* Driving the transformation of retailer differentiated activation plans through the wider multifunctional organization
* Development of investment guidelines and principles
Key elements to your role:
* Leads and owns the strategic national gameplan of retailer differentiation and activation
- Develops with the shopper teams the matrix of different shopper profiles by retailer
- Develops differentiated retailer activitation through omnichannel eventing (in-store and online exploitation)
- Owns the eventing menu by bringing the different ideas from brands and retailers together to harmonise and maximise the best
- Definition and optimization of eventing strategy and guidelines to improve ROI
- Develop concept sell for the trade and retailer meetings. Be present externally where relevant.
* Builds organizational capabilities and tools :
- Develop, train coach the team members individually
- Leads Multi-functional work with Commercial Operations, Finance, Marketing
- Animate internally and externally an efficient multifunctional organisation
Who we are looking for:
Alongside experience in a similar role and excellent leadership & communication skills, you should be confident demonstrating all of the following:
* Strategic insights and attitude
* Commercial deep understanding
* Commercial drive (results & solution focused, flexible/adaptable)
* Change leadership / Project Management Skills
* Communication skills
* Good understanding of retail channels and P&L
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