Marketing Manager - Brand Strategy 

Co-op Food is changing. Fast. We’ve got a fresh new look, a renewed sense of purpose, and we’re out-performing the competition in our core convenience market. Our own-brand marketing team has a massive role to play in helping us build on this success. They’re responsible for defining and driving our own-brand marketing strategy, and they’ve got a big job on their hands re-developing a proposition that’s already worth £2.5b annually, and currently accounts for almost 50% of Co-op Food sales. Now we’re looking to recruit two talented Marketing Managers to join us, and work closely with stakeholders from across the business to develop brand plans for our seasonal and sub-brand strategy. If you can bring us the amazing combination of vision and tenacity we need, we can offer you the chance to make a serious impact, and build a career with a business that puts people at the heart of its strategy.

As a Marketing Manager for Brand Strategy at Co-op Food, we’ll look to you to develop brilliant strategic marketing plans for our own-brand range. Depending on which projects you’re focused on, you might need to build from scratch, or develop a proposition based on last year’s numbers. Either way, you’ll need to devise strategies that are fresh, innovative and built on sound market insight. And once you’ve created your masterplan, bringing it to life for all kinds of different stakeholders will be key to your success.

What you’ll do:

• Develop innovative marketing strategies for Co-op Food own-brand products (focusing on either seasonal/events or specific sub-brands)
• Make sure strategies are informed by relevant market and customer insight and designed to achieve specific commercial goals
• Bring the strategy to life for business stakeholders through a high-level plan with clear deliverables for different teams
• Influence stakeholders to deliver in-line with own-brand strategy, monitor performance and champion own-brand standards

To be successful as a Marketing Manager for Brand Strategy, you’ll need real strategic thinking ability, as well as the confidence, courage and tenacity to overcome challenge from a wide range of stakeholders. Experience in brand or retail marketing would be an advantage, and it’s also vital that you’re able to devise strategies that strike the delicate balance between commercial drivers and customer focus.

What you’ll bring:

• Experience as a brand or retail marketer and a strong understanding of brand-management and marketing theory
• A passion for food and understanding customers
• Amazing influencing skills, with the resilience and tenacity to give and accept challenge from stakeholders at all levels
• Strategic vision with the ability to build a coherent brand strategy from scratch

We’re going back to being Co-op

172 years ago a group of businessmen in Rochdale created an idea that changed the world. They believed that when people work together, they’re stronger. And that principles are just as important as profits. They were pioneers. And they left us a legacy that’s never been more important or relevant than it is today.

That’s why we’re going back to being Co-op. We want to change the world all over again, and we hope you’d like to join us on our journey. If you believe in our purpose, and you’re keen to help us redefine our own-brand propositions, then join us.

And make a real contribution to the revival of an iconic British brand.