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Shopper Marketing Manager

Employer
Jarlett de Grouchy
Location
West London
Salary
£40000 - £450000 per annum + bonus + benefits
Closing date
12 Sep 2016

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Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Category Management, Marketing

Job Details

The role of Shopper Marketing Manager is a fantastic opportunity to lead the shopper marketing strategy for the specified brands and to be the voice of the shopper in the development of the overall brand strategy. Working closely with the sales team, the SMM will also have responsibility for specific accounts ensuring retailer-centricity in the development and execution of all shopper related activity in order to achieve revenue and profit targets.

Reporting to the Marketing Manager the key responsibilities of the role include:

-Being the strategic lead for the shopper marketing strategy for specified brands.
-Owning and developing the annual shopper marketing plan and budget, ensuring alignment with the overall brand strategy.
-Leading the relationship with the shopper agency to develop the annual marketing plan and working with the shopper insights team to define a clear shopper strategy for the brand.
-Tracking, measuring and post evaluating all major activity in plan, in order to continually improve -Shopper Impact effectiveness and ROI.
-Owning and managing execution of generic and retailer specific trade communication of the client's initiatives via media including trade press, PR and presentations.
-For the role allocated retailers, building and managing on going retailer relationship and leveraging shopper insights to deliver plans that maximise impact with the retailers shoppers.
-Developing, executing and post evaluating customer specific shopper marketing plans and being the continuous voice of the shopper for the client's brands.
-Executing key customer shopper marketing events, via leading cross-functional teams and 3rd parties to deliver co-ordinated TTL events, meeting agreed KPIs within budget.
-Working closely with shopper insights team to translate insights into best in class campaigns that establish the client as the shopper expert with our key accounts.

Company

J-DEG are a sales and marketing recruitment agency specialising in the FMCG sector. Our team combines of 30 years experience working within this sector, and we are proud to be recruitment partners to some of the UK's most prestigeous consumer businesses.

Our specialist knowledge and expertise, combined with a passion for our industry, will help you to discover your next exciting career move or newest team member.

We specialise in the following roles:

  •          Sales
  •          Marketing
  •          Category
  •          Insight and Research
  •          Shopper

Stay up to speed with the UK's most exciting and exclusive roles! Register your CV to enquiries@jdeg.co.uk or submit your enquiry by clicking here and one of our specialists will be in touch.

Company info
Location
8-9 Stephen Mews
Fitrovia
W1T 1AF
GB

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