Innovation Marketing Manager
- Employer
- Better Placed Recruitment
- Location
- North West England
- Salary
- £Competitive + Car + Bonus
- Closing date
- 8 Sep 2016
View more
- Business Sector
- Food & Drink
- Contract Type
- Permanent
- Hours
- Full Time
- Function
- Category Management, Marketing, Other Job Function
Job Details
The Company
A household name FMCG business with market and category leading brands
The Role
The key purpose of the role of Innovation Marketing Manager is to contribute to the development of the 5 year Innovation strategy and activity plan, creating and delivering innovation ideas and concepts in line with the innovation strategy and project managing these from concept to launch.
Key accountabilities include:
- Lead idea generation sessions with both internal and external stakeholders using proven ideation tools & techniques to deliver a high quantity and quality of ideas.
- Create high appeal product and packaging concepts in-line with the innovation strategy and project manage the concepts through consumer testing and in to feasibility.
- Discover and validate consumer insights via research and consumer insights around consumers and consumption in line the with Innovation strategy.
- Project manage NPD launches working closely with Operations, Finance and marketing colleagues to deliver projects on time, on budget costs and at above target profitability.
- Work with the Category Team to deliver motivating selling stories that persuade retailers to list and support the key NPD initiatives that the Innovation Manager is leading.
- Responsible for maintaining own continuous professional development and knowledge to ensure Business leaders and Managers have a reliable and professional service to meet business needs. Coaching of other team members.
Essential Skills
- +5 years (or equivalent) experience of launching NPD projects in FMCG.
- Experienced at concept writing and testing methodology.
- Strong knowledge of successful launch executions in the UK grocery trade.
- +5 years experience (or equivalent) of managing P&L's of innovation projects with a successful track record of bringing in a high % of projects at above target profitability.
- Experience of leading brainstorming sessions, with knowledge of numerous tools and techniques for facilitating idea session to a successful outcome.
Company
With an enviable client list of blue chip FMCG businesses, Better Placed focuses on the recruitment of Sales and Marketing professionals across the UK. Working from offices in Leeds and Manchester, our team of highly experienced Consultants have built relationships with a wide range of companies in the North West, Yorkshire and the Midlands as well as elsewhere in the UK.
In many cases we are preferred supplier to these businesses operating on an exclusive basis. We operate at all levels from graduate through to Director and our team are widely acknowledged as specialists in their chosen vertical markets.At Better Placed we focus on our candidates as much as our clients and we understand that failure to do so will slow the rapid growth that we have seen since our inception in 2002. Our track record of maintaining long term relationships with both candidates and clients is testament to how seriously we take this and is a fundamental part of what we stand for.
- Website
- http://www.betterplaced.com/
Get job alerts
Create a job alert and receive personalised job recommendations straight to your inbox.
Create alert