Senior Brand Manager - Ice Cream

Top Global FMCG Company are seeking a best in class Senior Brand Manager to join their team on one of the highest grossing brands.

The client are looking for a high potential individual who can show real motivation and drive to fast-track to a Marketing Director role in 1-3 years.

The role of Senior Brand Manager on the specific brand is a fantastic opportunity for a marketer to stretch their strategic and commercial capabilities, taking full P&L responsibility for the business.

You will be responsible for the strategic development, planning and activation of the Annual Brand Plan and ensuring this plan delivers revenue and profit targets. Operating at a local level, they will be help lead the overall brand strategy with the goal of maximising the long term equity and brand profitability, and will be required to provide appropriate leadership to the wider business, working cross-functionally on all growth initiatives.

Key responsibilities:
-Developing winning strategies and tactics that drive Brand performance to achieve the annual plan.
-Work with MM to develop UK brand vision (5 year plan) and lead execution of the UK Brand Plan.
-Responsible for management of P&L including leading monthly analysis of sales, spend and profit (against plan) and assuming full responsibility for management and forecasting of the brand A&CP budget.
-Coaching and developing your team.
-Building Brand Equity; ensuring marketing activities build equity ensuring the Brand has a place in consumers' hearts and that colleagues are passionate to contribute to brand results.
-Responsibility for development of the brand connections strategy and plan including leading relationships with key agencies (media, PR, and digital) ensuring key projects are delivered to the brand standard and positive inter- and intra-agency team development.


*If you have 5-7 years' experience in FMCG Marketing from a top UK company, please apply.*