CMI Manager

A top Global Food company are looking for a Consumer & Shopper Insight Manager to lead the consumer & shopper Insight programme.

Reporting into the Insight Team Lead, you will help with identifying opportunities, proposing solutions, leading research and Insight projects & communicating actionable results to the business, alongside this day to day activity other responsibility's will be:

-To interpret and communicate simply consumer & shopper understanding while representing the voice of the consumer in all forums.
-To deepen understanding of our target consumers and shoppers within the business through projects such as the Consumer & Shopper Immersions Programme, bringing this to life for key stakeholders to drive insight-based brand activities.
-To lead & manage research & analysis' programmes that aids the development and refinement of strategies, including communications development, innovation & renovation, product testing and brand tracking.
-Working cross functionally to ensure that the brand and category strategies are developed from consumer & shopper insight, including representing the consumer and shopper within the annual brand planning process.
-To create stories through analysis, interpretation and understanding of consumer, shoppers and category insights to provide sound recommendations to the teams.
-To uncover knowledge gaps and drive a programme to fill for consumer, shopper and category.
-To develop holistic insights market analysis, scoping opportunities for innovation as well as to feed into yearly brand planning process.
-To analyse competitor activity and improve promotional effectiveness measurement & interpretation

You will work amongst a friendly and supportive team and a coaching and mentoring environment with real opportunities for future development.

THE IDEAL CANDIDATE:
The client are looking for someone of Graduate calibre who has experience in a similar role. You will have excellent communication skills and commercial awareness, with the ability to manage projects and coordinate insights. You will be passionate about consumer and shopper insights and be able to tell a story through analysis. We are looking for someone who is confident in communicating with key stakeholders and building strong working relationships cross functionally. The successful candidate must have the ability to lead key strategic projects driven by consumer and shopper insights and possess strong numerical and verbal skills.