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Marketing Manager / Food / Yorkshire / £25-30k + package.

Employer
DR Newitt
Location
West Yorkshire
Salary
£25-30k + package.
Closing date
18 Aug 2016

View more

Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Category Management, Marketing, Sales

Job Details

Our client is a successful food manufacturer. They have a terrific reputation in the industry for high quality products and excellent customer service. The business is one of the leaders in their product category and they are looking to expand their commercial team with a Marketing Manager.


The Role

Marketing Manager
•Design, formulate and manage effective marketing, social media and innovation strategies that meet the objectives for brand development, lead generation and customer engagement.
•Plan marketing and social media campaigns whilst managing/maintaining budgets.
•Ensure that all campaigns are timely and that deadlines are met.
•Generate new ideas for marketing campaigns, social media entries, press releases and find other creative ways to promote the brands.
•Develop consistent and valuable marketing materials and communications in line with the appropriate brand propositions
•Write press releases, news items / website content and editorials as planned, in addition to ad-hoc requirements.
•Lead/work closely with the Design & Marketing Executive to ensure artwork for a wide range of different marketing materials is created in line with new ideas and planned activities.
•Manage and improve lead generation campaigns, measuring results.
•Coordinate marketing activity with sales activities, working closely with the sales teams to gain feedback on results.
•Plan and implement new product launches, coordinating with brand managers and all affected departments.
•Maintain effective internal communications, communicating on a monthly / quarterly basis to all staff on the upcoming marketing activities.
•Create and write a quarterly consumer e-shot for consumers, coordinating with the Design & Marketing Executive to formulate the artwork.
•Proof read all final marketing material prior to print, emailing or issuing online.
•Source free advertising and press opportunities, including radio and event attendance.
•Ensure an up to date photography and video bank are held for use throughout the annual marketing plan.
•Maintain websites, keeping content fresh and up to date, maximising search engine optimisation.
•Communicate marketing activity across all staff to ensure all departments are aware of products and services being promoted.
•Research competitor activity, market trends and new product innovation as required by the group’s sales and development teams and report findings on a monthly basis.
•Attend sales/innovation meetings, trade shows, conferences and events as required
•Keep abreast of emerging technologies in new media
•Any other duties commensurate with the grade and nature of the post.

The Candidate
•Marketing experience within food manufacturing.
•Ideally exposure to brand management.
•Strong team player with a hand on approach.

What's on Offer
•£25-30k + bonus + benefits.

If you are interested in this position then please forward a copy of your most up to date CV to greg@drnewitt.com or contact Greg Carroll on 0161 833 0181.

Company

D R Newitt are Food, Drink and FMCG recruitment specialists providing permanent and interim recruitment services: 

We offer Headhunting, Search & Selection and Advertising services across the following disciplines:
•    Sales
•    Marketing and Category
•    Executive
•    Supply Chain / Buying
•    Technical / Quality
•    NPD / Process / Development Chefs
•    Operations / Manufacturing
•    Engineering
•    HR and Finance

To enquire about a specific role or to have a confidential discussion about your career path, call or email us:

  • Edinburgh Office 0131 226 5060 
  • Manchester Office 0161 833 0181

Register@drnewitt.com

Company info
Website
Telephone
0131 226 5060
Location
38 Melville Street
Edinburgh
Midlothian
EH3 7HA
United Kingdom

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