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eCommerce Account Manager

Employer
PepsiCo
Location
Reading
Salary
Competitive
Closing date
15 Aug 2016

View more

Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Sales

Job Details



PepsiCo are looking for a fantastic individual to join the team and build on our online business presence. You'll be creating long term business strategy plans, leveraging insights and optimising promotion strategies. The right candidate will have a mixture of strong commercial skills as well as solid ecommerce trading experience as you'll need to challenge the business to think outside of the box and embrace the digital world!

This is a great opportunity if you have a passion for a digital or ecommerce agenda as you will play a critical role in innovating and driving our future business. The key to this role is being able to take a strategic and collaborative consultative approach in order to bring others on board with your ideas. You'll have very strong communication skills to engage with a wide range of customers and internal partners & stakeholders.

This is a high profile role, to be the digital champion across our wholes / impulse business it's a terrific platform to make an impression and a real impact on the business.


What you'll get up to
  • Manage a portfolio of top tier eCommerce Wholesale/Impulse accounts to deliver growth ahead of channel and stores [measured by market share, revenue and profit], putting PepsiCo UK in an advantaged position with digital.
  • Own online/digital customer relationships to become a trusted advisor, creating strategic partnerships which have long term aspirations to be strategic alliances with retailers
  • Perform operational due diligence on the Wholesale/Impulse partners across the end to end sales flow to identify issues /risks and mitigate accordingly through effective partnering and collaboration with internal /external partners and subject matter experts
  • Monitor and advise on hygiene factors relating to PepsiCo product performance on Wholesale/Impulse partner platforms and identify opportunities to cross sell and up sell
  • Lead the evaluation of new eCommerce opportunities in retail partners building credible specific online Joint Business Plans
  • Constantly look for opportunities to drive incremental profitable growth and work closely with aligned internal resources to optimise PepsiCo products on retailer's platforms
  • Maintain scorecards & consistent KPIs - Provide regular detailed insights of sales and media performance, summarising in scorecards to enable comparisons and insight tangible driven actions
  • Deliver eCommerce Test & Learn initiatives against joint priorities to drive future growth in in the market as identified in the Joint Business Plans
  • Develop a deep understanding of the merchant portfolio from internal and external data / insights
  • Own internal eCommerce relationships, maintaining solid growth & delivering new opportunoities within the UK operation
  • Being an active member of a wider global Digital community and working with the Director of eCommerce for Europe to roll-out global initiatives and sharing of local findings
  • Be an internal advocate and lead the Digital Transformation through proactive communication to peer groups.


Your experience and ability
  • Proven experience and a track record of exceptional sales performance within a B2C or B2B environment (Must have Ecommerce experience with an understanding of Digital Marketing), preferably within wholesale, impulse or pureplay
  • Excellent communication skills - engage and influence multiple stakeholders to build strong working relationships internally and externally
  • Proactive approach - drive online sales and customer engagement whilst taking others with you
  • Analytical skills - create robust analysis and meaningful insights to drive actions and highlight opportunities
  • Strong track record of over delivery against commercial targets
  • Inspire others - ability to engage broad range of stakeholders both through compilation of compelling and persuasive presentations and ability to deliver.
  • Innovative and entrepreneurial focus




JULY

Company

PepsiCo UK is home to some of the world's most loved food and drink products. Making every day favourites like Walkers, Quaker, Doritos, Pipers and Monster Munch, to name a few! We have a fantastic reputation for developing and launching products that our consumers love. PepsiCo products are enjoyed by consumers around the world more than one billion times a day in more than 200 countries and territories. The company generated $91 billion in net revenue in 2023. In the UK we pride ourselves on being a great place to work and in 2023 have been awarded the Times Top 50 Employers for Gender Equality (formerly Times Top 50 Employers for Women) for the 18th year in a row and Top Employer for the 12th year in a row. 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com 

 

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