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Campaigns Analyst

Employer
Brakes Group
Location
Ashford
Salary
Competitive
Closing date
5 Aug 2016

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Business Sector
Food & Drink
Contract Type
Permanent
Hours
Full Time
Function
Marketing
Campaigns Analyst
Come and join the number one food service company in the country
With a turnover of over £2.6bn, Brakes Group is a leading supplier to the foodservice industry in the UK, Ireland, France and Sweden. The group comprises a family of specialist businesses which are able to deliver everything the caterer needs, including their very successful own brand ranges developed specifically for chefs.
Role Purpose Statement
To provide strategic analysis, insight & make recommendations on the commercial element of all Sales Campaign initiatives, in order to drive their performance. The analysis includes understanding what drives the actual weekly and monthly results compared to forecast/budget, and utilising the information when signing off activity, along with making broader recommendations & guidance to managers & directors.
Key Accountabilities & Responsibilities
  • Sign off all campaign commercials ensuring deals are relevant to the customer & cash positive for the business. This will include deals executed via:
    • Monthly printed promotions
    • Telesales
    • Field sales
    • Direct to customer activity
    • Online
  • Monitor & analyse all promotional results on a weekly & monthly basis, looking at ways to improve effectiveness & exceed all key metrics.
  • Interpreting the numbers in order to provide insight into the campaigns at an individual & total level, making changes to our initiatives based on findings
  • Work with the Reporting Analyst to develop models that enable ability to provide insight against key metrics
  • Liaise with managers to rigorously challenge and question their plan assumptions and KPIs on an on-going basis
  • Production of a weekly & monthly overview on performance
  • A central point of contact for internal customers for commercial finance related queries
  • Ad hoc analysis/guidance to improve performance to drive sales and margin
  • Supporting the development of sales incentive schemes
Competencies/Leadership Themes
  • Ability to interpret & understand trends and results, making recommendations & executing plans based on them
  • High level of competency in financial analysis and modeling
  • Ability to present the results of analysis in a clear and concise way to non-commercial colleagues
  • Ability to influence others at all levels of the business
  • Ability to work cross functionally
  • Established history of adding value and challenging the status quo
  • Demonstrates passion, drive and determination to succeed and continuously improve in spite of setbacks
  • Ability to act on own initiative and be able to persuade senior management of the value and logic of business proposals
  • Ability to multi-task with a ‘can do’ attitude
  • Must be able to complete and succeed at all tasks, taking personal ownership for outputs & results
  • Maintain the highest possible professional and ethical standards at all times
Performance Indicators
  • Meet & exceed all Campaign sales and profit targets
  • All activity to be cash positive
  • Evolution of campaigns based on insight & analysis
  • Improvement in weekly progress communications to key stakeholders
  • Positive feedback from key stakeholders within the business
Knowledge, Skills, Experience
Essential:
  • Experience working in a commercial environment
  • Strong analytical skills
  • Ability to interpret numbers & make recommendations
  • Ability to understand cause & effect enabling development of strong commercial campaigns
  • High levels of commercial awareness
  • High level of competency in financial analysis & modeling
  • A drive to grow sales & exceed targets
  • Experience of working in a cross functional team
  • Excellent communication and influencing skills
  • High attention to detail
  • Advanced Excel & Powerpoint skills
Desirable:
  • Newly qualified in CIMA, ACCA, ACA
  • Broad system knowledge, ideally SAP, Multiple ERP systems
The Business
Employing over 10,000 people, the group supplies a diverse customer base, which includes, independent pubs, restaurants and hotels, schools, hospitals, contract caterers and well known national chains. Brakes Group has developed a clear customer focus and a strong understanding of the needs of the foodservice sector providing innovative products and services and is committed to improving both the environment and the communities it serves. Brakes Group operates as an equal opportunities employer and we welcome all applications regardless of gender, marital status, sexual orientation, pregnancy, race, colour, ethnic origin, nationality, religion or beliefs, disability, age, political opinions or trade union membership.

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