SALES MANAGER

About ADUNA

Aduna is an Africa-inspired health & beauty brand and social business. Our mission is to create demand for under-utilised natural products from small-scale producers in Africa – starting with the nutrient-dense superfoods baobab, moringa and cacao, which we sell as powders and energy bars.

Aduna means ‘life’ in Wolof, the local language of The Gambia and Senegal. Our brand and products breathe the vibrancy of Africa into the daily lives of people around the world, creating a virtuous circle that feeds positive impacts back to the source.

Since launching in November 2012, Aduna’s baobab, moringa and cacao ranges have become established within London’s leading health food retailers and gone nationwide via Holland & Barrett. Our products are now sold in 18 countries around the world. In 2015 Aduna was shortlisted for three Guardian Sustainable Business Awards, was a Finalist in Virgin’s Pitch to Rich contest and won UKBAA’s Social Impact Investment of the Year Award. Aduna is now seeking to further expand distribution, sales and impact.

For more information, please visit www.aduna.com.

The Role

The Sales Manager will take the lead on sales for Aduna with a primary focus on London; helping to develop a robust sales growth strategy and to drive sales across different channels, including independent health food retail, gyms, yoga studios and food service. Key responsibilities include:

1. Managing the Plan

Co-create, own and deliver Aduna’s London sales strategy, plan and budget.

• Work closely with the rest of the team to segment the market and create the long and short term sales strategies to take distribution to the next level
• Accountability for delivering this plan, via ownership of volume, profit, overhead and trading contribution
• Establish best-in-class sales systems, processes and procedures including CRM
• Consistently deliver growth in the company's turnover, profitability and reputation. 
• Accurately forecast annual, quarterly and monthly revenue streams

1. Opening New Doors

Creating a dramatic uplift in sales by opening new doors within existing and new channels

• Taking the lead in entrepreneurially driving sales of Aduna’s products into new market segments and expanding distribution in existing segments
• Establishing contact and building relationships with the buyers in the key potential accounts
• Negotiating prices, terms and margins 
• Representing Aduna at industry events, conferences and tradeshows

1. Key Account Management

Further developing our business with existing accounts and new acquisitions, through excellent commercial and relationship management

• Establishing and maintaining excellent personal relationships
• Working with the marketing manager to create and implement promotions which successfully drive rate of sale
• Measuring the impact of different discounts, offers and promotions and reporting back ROI to Aduna’s senior management team
• Ensuring all Aduna’s new products are sold in early, listed and on-shelf in as efficient and effective way as possible

1. UK Distribution

Driving increased penetration among independents via Aduna’s network of UK distributors

• Establishing and maintaining excellent personal relationships with all the key buyers at these distributors
• Ensuring new products get listed as effectively and efficiently as possible
• Working with the marketing manager to create and implement a 12-month trade marketing budget, including offers and promotions, open days, catalogue advertising, sampling etc 
• Synchronising this with the retail marketing calendar for maximum in-store impact
• Establish and adjust selling prices by monitoring costs, competition and supply & demand

What We’re Looking For

• Ambitious individual of the necessary calibre for future senior management
• A natural passion for health, wellbeing, beauty and lifestyle or Africa
• Entrepreneurial, creative, passionate and high-energy individual who would be highly motivated to grow the brand
• Knowledge and experience of POS, Sales Promotion, Sampling, Campaign Management, Product Marketing, ROI Analysis and Budget Management.
• Exceptional organisational project management skills
• The ability and desire to lead, manage and inspire
• A talent for building strong relationships with key stakeholders
• Excellent negotiation skills
• A strong, commercial track record of growing existing accounts, winning new business and delivering on targets
• Educated to degree level and with proven experience in a similar role, ideally in an FMCG environment
• Experience in negotiating with buyers within the key national retail multiples would be advantageous   

Personality/Attributes

• You will be someone who likes a challenge and is excited by the thought of reaching company objectives through your sales leadership
• First class communication skills including a high degree of emotional intelligence. Confident representing Aduna both internally and externally
• Demonstrating a clear sense of purpose and direction with personal values aligned with those of Aduna
• Proven skills in setting high level strategy but must be happy to also actively implement plans personally within an entrepreneurial culture
• Combines rigour and pace – is innovative, agile and full of energy and personality
• Energetic and committed style with a real enthusiasm for the business
• Great customer focus with an ability to build relationships and credibility with retailers
• You will be excited to bring the values of this successful brand to life for everybody you deal with – thrives in a non-political open and honest culture
• Can-do, ‘roll-the-sleeves-up’ attitude; prepared to commit to spending a significant proportion of the week in a face-to-face sales environment

How to Apply

To apply for the position of Sales Manager at Aduna, please send a CV and cover letter explaining why you think you are the right person for the role, together with salary expectations, to careers@aduna.com. This is a full time position, based at Aduna's offices in Oval, London. Start date ASAP.

Deadline for applications is Friday 15^th July 2016.